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Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-27 00:00:00 UTC ]
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5 Ways to Harness the Power of Pinterest

From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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