#horizon media

Publishing news tagged with #horizon media

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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen alternatives #horizon media

Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #real estate #horizon media #business development

Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horizon media #reach audiences #increasingly relying #engagement metrics #publishers aren

Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ve built #happen overnight #big challenge #horizon media #digital investment #managing partner

Are viral traffic’s days numbered?

It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at 'Digiday'

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horizon media

Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smart strategy #specific characters #fans react #team monitors #founders left #horizon media #selling point #necessarily viewed