#horizon media

Publishing news tagged with #horizon media

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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with: #horizon media #nielsen alternatives #nielsen

Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #horizon media #real estate #makes sense

Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers aren #engagement metrics #increasingly relying #reach audiences #horizon media

Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing partner #digital investment #horizon media #big challenge #happen overnight #ve built #adweek magazine

Are viral traffic’s days numbered?

It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at 'Digiday'

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horizon media

Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy