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Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading >>
[ Source: Advertising Age | 2019-10-08 09:00:00 UTC ]

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Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading >>
[ Source: Advertising Age | 2019-10-08 09:00:00 UTC ]

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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading >>
[ Source: Advertising Age | 2019-07-24 14:06:00 UTC ]

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Amazon refreshes Kindle Oasis e-reader with larger screen and waterproofing

While you can read ebooks on Android tablets and iPad devices, you really shouldn't. These screens can strain your eyes, causing discomfort and creating a negative experience. Not to mention, if you tend to read outdoors, the glare can be unbearable. Instead, an e-ink reader is the best option.... Continue reading >>
[ Source: Betanews | 2017-10-12 00:00:00 UTC ]

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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading >>
[ Source: AdWeek | 2016-12-12 00:00:00 UTC ]

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October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading >>
[ Source: AdWeek | 2015-11-18 00:00:00 UTC ]

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Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading >>
[ Source: AdWeek | 2014-10-07 00:00:00 UTC ]

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Everything You Need To Know About The NSA, Explained And Visualized

The journalist who broke, and continues to break, the NSA Snowden leaks may be off to Greenwald–ier pastures with the launch of his exciting new journalism venture, but on Friday the Guardian published an incredible NSA explainer that breaks down and visualizes some of the newest, and most... Continue reading >>
[ Source: Fast Company | 2013-11-04 00:00:00 UTC ]

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