Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year.  But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

Other Publishing stories related to: ' Sabra will take over a NY restaurant to promote hummus uses beyond dips '


Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook


Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook


NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Oneworld acquires debut set in NY restaurant

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Carrie Bloxson Promoted at Hachette Book Group, Hachette UK

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ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

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February Print Sales Dipped 0.5%

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[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

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At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility

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[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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Arnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book

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[ AdWeek | 2023-10-18 13:30:00 UTC ]
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Hachette Book Group Reports Third Quarter Revenue Dip

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[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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Editorial Promotions Announced at Ballantine Group

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[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Bookstore Sales Dipped 1.3% in July

Bookstore sales fell 1.3% in July, slipping from $595 million last year to $587 million in 2023, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Growing Up in a Chinese Restaurant in Atlantic City

Jane Wong’s memoir Meet Me Tonight in Atlantic City is a feast of a book. It’s about hunger—the hungers of the body, of addiction, of history. Brilliant, gutting, and funny, she writes with such range about growing up in her family’s Chinese restaurant in Atlantic City as their reach for the... Continue reading at Electric Literature

[ Electric Literature | 2023-08-31 11:00:00 UTC ]
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‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion

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Viking Penguin Makes Series of Promotions

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Independent Bookstore Day 2023 Thrived on Passport Promotions

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