Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot
[ Book Riot | 2023-02-17 11:32:00 UTC ]
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Her 1,300-page “Doubleday Cookbook” was a rival to “The Joy of Cooking,” and her rigorously tested recipes taught generations of home cooks. Continue reading at The New York Times
[ The New York Times | 2023-02-09 22:37:04 UTC ]
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Strictly speaking, “sushi” refers not to the raw fish, but rather to the rice seasoned with vinegar, salt, and a bit of sugar. The concept of sushi came from China, where a 4th-century cookbook mentions salted fish being placed in cooked rice to undergo a fermentation process that helped... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-08 09:52:05 UTC ]
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Find everything you need to create the bookish kitchen of your dreams, including cookbook holders, aprons, tea towels, and more.- Susie Dumond Continue reading at Book Riot
[ Book Riot | 2023-01-24 11:33:00 UTC ]
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With easy-to-follow recipes developed in her native Canada, she became one of the world’s top cookbook authors, publishing more than 30 million copies. Continue reading at The New York Times
[ The New York Times | 2023-01-09 20:19:55 UTC ]
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How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate
[ Slate | 2022-12-29 20:56:31 UTC ]
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Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC
[ CBC | 2022-12-27 15:54:46 UTC ]
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To try out the recipes in the new cookbook Fabulous Modern Cookies, I asked the baker I trust the most to join me in the kitchen. Continue reading at Wired
[ Wired | 2022-12-23 12:00:00 UTC ]
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In today's Cookbook Showdown, Susie tests multiple fried chicken recipes from various popular cookbooks to see which one reigns supreme. Continue reading at Book Riot
[ Book Riot | 2022-12-19 11:35:00 UTC ]
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In her new cookbook, the acclaimed owner of Brown Sugar Kitchen traces the Great Migration’s influence on West Coast cuisine. Continue reading at The New York Times
[ The New York Times | 2022-11-28 18:51:40 UTC ]
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We pit nine cookbooks against each other to find the best vegan Thanksgiving recipes for brussels sprouts, potatoes, and a pumpkin dessert. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:36:00 UTC ]
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When 2019 Beacon Award winner Eva Longoria launches a new venture, it's usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will... Continue reading at AdWeek
[ AdWeek | 2022-10-05 16:13:34 UTC ]
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Cookbook fans ‘heartbroken’ after John Clark’s derogatory outburst on social mediaThe cookbook author known as the Meal Prep King will no longer be published by Penguin Random House after he posted a misogynistic video on social media.John Clark, whose book The Meal Prep King Plan was a Sunday... Continue reading at The Guardian
[ The Guardian | 2022-08-16 17:55:17 UTC ]
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The cookbook collection that began in the basement of her home became the Janice Bluestein Longone Culinary Archive at the University of Michigan. Continue reading at The New York Times
[ The New York Times | 2022-08-13 16:51:40 UTC ]
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In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post
[ The Washington Post | 2022-07-24 17:44:03 UTC ]
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I cooked my way through a cookbook inspired by Jane Austen's novels, and it opened up the world of the books to me. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:36:00 UTC ]
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Earth, air, fire, or water, there is the perfect astrology cookbook to satiate your sign's hunger. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:35:00 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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What’s the point of buying a cookbook when online recipes are just a click away? I'd argue that we need cookbooks more than ever, here's why. Continue reading at Book Riot
[ Book Riot | 2022-04-11 10:36:00 UTC ]
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Whether they’re a budding chef, or clueless in the kitchen, these cookbooks for teens, including The Super Easy Teen Cookbook by Christine Hitchcock, will help teens learn a huge variety of cooking skills. Continue reading at Book Riot
[ Book Riot | 2022-03-10 11:37:00 UTC ]
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