Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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A double-digit sales increase in adult fiction sales and higher young adult sales were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% dip in print sales last week compared to the week ended August 7, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post
[ The Washington Post | 2022-07-24 17:44:03 UTC ]
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Despite a huge gain in adult fiction, print unit sales fell 2.5% in the week ended July 16, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Unit sales of print books slipped 1.6% in the week ended Jan. 29, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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Hannah McMillan has been promoted to director at Midas amid a string of promotions and new hires at the communications agency. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 04:10:51 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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For the second consecutive week, unit sales of print books last week fell compared to 2020. Sales dropped 2% compared to the week ended December 19, 2020, after declining 12.2% in the prior week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-23 05:00:00 UTC ]
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Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
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Bethan Jones has been promoted to senior commissioning editor in adult fiction at Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 19:53:41 UTC ]
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Joffe Books’ Stephanie Carey has been promoted to associate commissioning editor from her previous role of project editor, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:49:18 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:04:55 UTC ]
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Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 18:19:02 UTC ]
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Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Jenni Hill and Nadia Saward have been promoted in the editorial team at Orbit. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 01:43:55 UTC ]
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