Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
Kyle Cathie has compiled A Taste of Home to raise funds for The Passage, London's largest homeless charity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 03:31:20 UTC ]
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A COOKBOOK IS a kind of invitation to its author’s table. So it is with Irina Georgescu’s book Carpathia: Food from the Heart of Romania, which draws overdue attention to the food of her native country. Of course, the culinary world is crowded and chaotic at the best of times. Turmoil such as it... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-23 17:00:06 UTC ]
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Check out tried-and-true recipes crafted by these skilled chefs, and keep these must-have cookbooks at the ready in your kitchen library. Continue reading at Book Riot
[ Book Riot | 2020-05-21 10:38:04 UTC ]
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On Monday, President Trump casually told reporters that he’s been taking hydroxychloroquine, an antimalarial drug he has repeatedly touted as effective against COVID-19, the disease caused by the new coronavirus. The reporters seemed stunned. “I was just waiting to see your eyes light up when I... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-20 12:10:26 UTC ]
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After a bootleg of its recipe book was sent to ‘everyone and their nice auntie’, restaurant chain appeals to readers to buy copies or donate to Hospitality ActionThe UK restaurant chain Dishoom has appealed for readers to buy their eponymous cookbook or donate to charity, after a pirated version... Continue reading at The Guardian
[ The Guardian | 2020-05-14 15:38:19 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company
[ Fast Company | 2020-04-29 07:00:52 UTC ]
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Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
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Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times
[ The New York Times | 2020-04-28 09:00:19 UTC ]
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HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired
[ Wired | 2020-04-18 13:00:00 UTC ]
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Chinese authors and publishers are trawling ancient texts, cultural heritage, and historical evidence for inspiration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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The runaway hit cookbook Pinch of Nom was the bestseller in Scotland in 2019, after seeing off Glaswegian comic Billy Connolly Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 03:27:48 UTC ]
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Bloomsbury Absolute is set to publish Calum Franklin's debut cookbook in the autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 05:46:12 UTC ]
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Conran Octopus has signed a cookbook from Japanese TV chef and restaurateur Harumi Kurihara that “takes cooking back to basics and shows you how to master Japanese recipes to impress friends and family”. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 14:35:33 UTC ]
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Jamie Oliver has revealed the cover for his latest cookbook, 7 Ways, which will offer new takes on supermarket staples. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 06:26:08 UTC ]
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Penguin Random House is publishing a new cookbook by Yotam Ottolenghi in September, written alongside Ixta Belfrage: Ottolenghi Flavour. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 00:45:48 UTC ]
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The authors of “Rage Baking” started a different conversation than they intended. Continue reading at The New York Times
[ The New York Times | 2020-02-22 02:12:36 UTC ]
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Bloomsbury Absolute has bagged a cookbook from Tom Kerridge featuring recipes from his two Michelin-starred pub, the Hand & Flowers. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 20:14:56 UTC ]
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Mitchell Beazley has announced a new cookbook from Sabrina Ghayour, the author of Persiana, called Simply: Easy Everyday Dishes. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:53:49 UTC ]
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