Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
Orion imprint Seven Dials has licensed "The Archers" brand and characters to create a cookbook based on the BBC radio drama, written by scriptwriter Keri Davis. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 03:20:37 UTC ]
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HarperCollins division HQ is to publish Rising Hope, an illustrated cookbook from Luminary Bakery, founded by Alice Williams. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 03:04:25 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Hodder & Stoughton has bagged a new book from Gordon Ramsay called Quick & Delicious, featuring 100 “knockout” recipes ready in 30 minutes or less. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 13:10:06 UTC ]
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Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
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Last night, Variety reported that Lakeith Stanfield (also known as the actual best part of Atlanta, there I said it, don’t @ me) to star in a feature film adaptation of Kwame Onwuachi’s Notes From a Young Black Chef—which is an essential cooking memoir that you should go read immediately if you... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 14:28:13 UTC ]
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Dedicated to her lover and muse Dieter Roth, Dorothy Iannone’s handwritten cookbook buzzes with recipes and intimate observations. Continue reading at The Paris Review
[ The Paris Review | 2019-07-12 14:00:23 UTC ]
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Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
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HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
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When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G... Continue reading at Advertising Age
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
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Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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Quarto imprint White Lion Publishing has snapped up a "Downton Abbey" cookbook and collection of cocktail recipes to coincide with a film version of the hit series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 11:12:00 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
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A cookbook author and her publisher husband have turned Mage Publications into America's most noteworthy source of Iranian and Persian literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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THE ARTS+ at Frankfurter Buchmesse looks at the 'cultural heritage of tomorrow,' introducing a new creative AI forum, and stating three 'micro-conferences.' The post Frankfurter Buchmesse’s THE ARTS+ Contextualizes AI, Innovation, and Cultural Legacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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While you can read ebooks on Android tablets and iPad devices, you really shouldn't. These screens can strain your eyes, causing discomfort and creating a negative experience. Not to mention, if you tend to read outdoors, the glare can be unbearable. Instead, an e-ink reader is the best option.... Continue reading at Betanews
[ Betanews | 2017-10-12 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Author Sunny Singh calls British publishing ‘pathetic’ as inaugural £1,000 Jhalak prize receives only 51 entriesThe chair of the judges for the inaugural Jhalak prize, the author Sunny Singh, has branded British publishers “pathetic” after the award created to recognise black, Asian and minority... Continue reading at The Guardian
[ The Guardian | 2016-11-19 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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