Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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#cookbook
Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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Cambridge University Press reports that 400 of its journals offer open-access options to publishers; 66 with fully open access and 340 hybrid. The post Cambridge University Press Aims for Full Open Access by 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 11:01:59 UTC ]
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Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Authors contributing to Elsevier's Cell Press portfolio of journals can make their research articles available for everyone to read immediately after publication from 1st January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 00:17:04 UTC ]
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Stormzy’s Penguin Random House imprint #Merky Books has teamed up with Beats by Dre to open the #Merky Books pop-up shop in London. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 17:02:51 UTC ]
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The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
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#stable market
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Book Love, a travelling carnival, has opened a pop-up children’s bookshop selling BAME stories in Brixton ahead of Christmas. Continue reading at The Bookseller
[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Touting 7-percent growth in the first half of the year, Eksmo's new general director, Evgeny Kapyev, is bringing a bigger stand to Frankfurter Buchmesse and a new list of Russian nonfiction and children's books for sale in October. The post Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-26 00:00:00 UTC ]
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Waterstones is to create a pop up bookshop on the Scottish island of Benbecula, which has just 1,300 residents. Continue reading at The Bookseller
[ The Bookseller | 2018-06-02 00:00:00 UTC ]
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Amazon has opened a pop-up shop in London's Soho Square ahead of its Black Friday sale on 24th November. Continue reading at The Bookseller
[ The Bookseller | 2017-11-22 00:00:00 UTC ]
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Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading at Advertising Age
[ Advertising Age | 2017-09-15 00:00:00 UTC ]
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Blackwell’s is set to open 15 pop-up shops at venues around Oxford to coincide with Oxford Literary Festival. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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W H Smith is “very ambitious” about its new dedicated Bookshop store and is keen to roll the format out to other travel locations, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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