Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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W H Smith is “very ambitious” about its new dedicated Bookshop store and is keen to roll the format out to other travel locations, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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Hodder & Stoughton has acquired a debut cookbook by “pop-up restaurant sensations” Terry & George. Lifestyle editorial director Nicky Ross bought world English language rights in a two-book deal from Marianne Gunn O'Connor. The first book is Terry & George – Cooking for Friends by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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London's Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books. The post Pushkin Press Opens Pop-up Shop in New Cinema appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
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A new branch of a growing tearooms and bookshop chain is to open in Chester this weekend. Beatons Tearooms Ltd, which is also a bookshop, was first founded by owner Patrick Duffy in 2010 in Tisbury, Wiltshire. Beaton's outlets are “very much a tearooms,” Duffy, said, “but the book stock is also... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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The Press at Toad Hall, an independent publisher of classics based out of Philadelphia, will be opening its first retail location, a pop-up store that will feature new editions of classic works, later this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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New York community organization Made in the Lower East Side (miLES) demonstrated just how great the appetite is for temporary storefront space in lower Manhattan this past spring. Its call for applicants to creatively use a neighborhood storefront brought in more than 100 proposals, including 10... Continue reading at Fast Company
[ Fast Company | 2013-09-19 00:00:00 UTC ]
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An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget
[ Engadget | 2013-03-19 00:00:00 UTC ]
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Foyles has today (12th November) opened a pop-up bookshop at Central Saint Martins in London to... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Springer Nature calls its arrangement, through the Max Planck Digital Library, its largest open-access institutional book deal yet. By Porter Anderson, Editor-in-Chief | @Porter_Anderson More Than 80 Max Planck Institutes Participating in an agreement the company calls its largest institutional... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-13 00:44:39 UTC ]
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For more than a decade, the United Arab Emirate of Sharjah (booth 507) has focused energy and resources on fostering literacy and encouraging book publishing throughout the region. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Two items from London: Publishing Perspectives columnist Richard Charkin announces a new publishing venture, and London Book Fair opens submissions for its 2019 International Excellence Awards. The post Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Keyed on World Book Day, the cultural heritage platform Europeana opens a literature focus, as a new consultancy for festivals opens in the UK. The post Industry Notes: Europeana Opens ‘Literary Tour’; Trio in UK Opens Literary Events Consultancy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-24 00:00:00 UTC ]
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Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Goldsmiths Press director Sarah Kember argues that Open Access in the academy may not be the universal good many claim. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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