Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Last month marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit launched in March 2013 with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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The winning authors will share a cash award of $20,000, and the winning publishers will share a grant for $30,000 to support “the immediate open access publication of at least two new books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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The Jaipur Literature Festival (JLF) has unveiled its U.S. lineup for 2024, with the festival returning to Houston, New York City, and Boulder, Colo., and has added dates in Seattle and Charlotte. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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The Professional Booksellers School has educated nearly 1,000 booksellers since it was launched in 2021, and has recently rolled out new self-study courses as well as “Bookstore Year One,” a year-long program designed to provide mentorship for new bookstore owners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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As Bologna Book Plus prepares to stage its first Audio Forum, Spotify's audiobook catalogue jumps from 200,000 t0 250,000 titles. The post Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-02 20:34:05 UTC ]
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A shift of focus on libraries to retail channels and an aggressive acquisition of new titles—including, recently, works by John LeCarré and Jon Fosse—led to nearly $30 million in revenue in 2023, a 39% jump for the Ohio-based audiobook publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-21 04:00:00 UTC ]
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Fortified by advice and tips from Ann Patchett and Emma Straub, her fellow authors-turned-indie-booksellers, the author of 'Fates and Furies' and 'Matrix' readies to open her new bookstore, the Lynx, in downtown Gainesville, Fla., this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-18 04:00:00 UTC ]
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Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek
[ AdWeek | 2024-02-21 14:00:00 UTC ]
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At the opening ceremony for the 2024 edition of Taipei's book fair, Taiwan's president speaks of 'democratic partners.' The post Taiwan’s President Opens Taipei Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-20 12:59:46 UTC ]
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Today, the National Book Foundation announced a change in the eligibility criteria for the annual National Book Awards for Fiction, Nonfiction, Poetry, and Young People’s Literature. Beginning with the 75th National Book Awards, submissions for which open on March 13 of this year, the prizes... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 15:30:03 UTC ]
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Beginning this year, authors who "maintain their primary, long-term home in the U.S., U.S. territories, or Tribal lands," in addition to those with U.S. citizenship, will be eligible for consideration in all categories of the National Book Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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