Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The American Library Association's meeting started with a keynote from the former host of 'The Daily Show' and a fierce stand for the right to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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The bid to protect valid research amid a rising tide of fake content is driving Springer Nature to create new in-house tools for detection. The post Springer Nature in the UK: Two AI Tools Aim at Fake Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-20 21:56:46 UTC ]
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Viz Media will expand its Viz Originals initiative to include Viz Originals One-Shots, "bite-size original manga stories created locally by debut and up-and-coming creators," and has tapped former 'Weekly Shōnen Jump' editor-in-chief Hisashi Sasaki to lead the program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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The publisher has reached an agreement with officials in Crawfordsville, Ind., to expand the size of its distribution facility located in the city by 650,000 sq. ft. As part of the agreement, PRH will receive $5.6 million in tax incentives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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B Is for Books allows kids and families to browse, read, and select up to three books to take home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News
[ ABC News | 2024-06-04 20:54:20 UTC ]
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Penguin Life imprint the Open Field, founded by journalist Maria Shriver with a focus on wellness and inspiration, will now publish 10 books per year Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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The rights center having opened today (May 8), the Salone Internazionale del Libro di Torino opens its public-facing fair on Thursday (May 9). The post Torino’s 2024 Book Fair Expands Its Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 21:13:14 UTC ]
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His anthology “Technicians of the Sacred” included a range of non-Western work and was beloved by, among others, rock stars like Jim Morrison and Nick Cave. Continue reading at The New York Times
[ The New York Times | 2024-05-05 19:47:27 UTC ]
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The winning authors will share a cash award of $20,000, and the winning publishers will share a grant for $30,000 to support “the immediate open access publication of at least two new books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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The Jaipur Literature Festival (JLF) has unveiled its U.S. lineup for 2024, with the festival returning to Houston, New York City, and Boulder, Colo., and has added dates in Seattle and Charlotte. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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The Professional Booksellers School has educated nearly 1,000 booksellers since it was launched in 2021, and has recently rolled out new self-study courses as well as “Bookstore Year One,” a year-long program designed to provide mentorship for new bookstore owners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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