Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with:
#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
After garnering national headlines, a group of Llano county commissioners on Thursday voted to table the idea of closing its public libraries. But as a federal lawsuit over the library's illegal removal of books it deemed offensive continues, library supporters say the library's future remains... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library supporters
#stay open—
#public libraries
#federal lawsuit
Officials in Llano County considered closing the entire library system in lieu of returning challenged titles to its shelves. Continue reading at The New York Times
[ The New York Times | 2023-04-13 23:55:21 UTC ]
More news stories like this | News stories tagged with:
#llano county
#public libraries
Jacqueline Holland, author of 'The God of Endings,' discusses convention-defying vampire novels—and no, 'Twilight' is not on the list. Come bask in the sunlight, eat some garlic pizza, and learn the rules of vampirism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this |
La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#author aims
#newly released
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
More news stories like this | News stories tagged with:
#pop star
#debut novel
The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
More news stories like this | News stories tagged with:
#post germany
#audiobook
The Little Free Library nonprofit literacy organization announced that it hopes to eliminate book deserts across the U.S. by partnering with local community organizations to install and maintain book-sharing boxes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
More news stories like this |
Penguin Random House has installed a machine in the Devon city’s station, enabling travellers to buy a changing raft of titles, inspired by company founder Allen LaneCommuters at Exeter St Davids station in Devon will now have the option to buy a book using a vending machine, after publisher... Continue reading at The Guardian
[ The Guardian | 2023-03-27 11:49:47 UTC ]
More news stories like this | News stories tagged with:
#vending machine
#train station
#stanley tucci
#daisy jones
#publisher penguin
#penguin random house
Four key fellowship opportunities have opened to applications for international publishing professionals from various parts of the world. The post In Germany, Frankfurter Buchmesse Opens Fellowship and Grant Programs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-10 19:27:11 UTC ]
More news stories like this | News stories tagged with:
#international publishing
#frankfurter buchmesse
Unit sales of print books fell 0.9% in the week ended March 4 compared to the similar week last year, despite strong showings by several new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#early march
One day, the friends have had enough with their husbands, their jobs, their lives, and decide to make a break for it. They grip hands, stuff their weapons* into the glove box, and… open a bookstore together. It’s a thing. “Over a drink in the pub one evening, we started to sketch out what our […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-08 14:08:31 UTC ]
More news stories like this | News stories tagged with:
#bookstore
In ‘Turning Words’ (Shambhala), Zen priest and musician Hozan Alan Senauke, shares a collection of stories from his life that include teachings learned from Buddhist luminaries such as His Holiness the Dalai Lama, Thich Nhat Hanh, Joan Halifax, Joanna Macy, and dozens of others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#dalai lama
The book publishing trade show produced by 'Publishers Weekly,' now in its second year, will run as a hybrid event May 22-25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#registration opens
#book show
#hybrid event
#book publishing
With a buoyant mood and a new coalition of new features, Bologna Children's Book Fair beats its own record for its number of exhibitors. The post Pasoli and Thomas on Today’s 60th Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-06 05:14:18 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#children's book
Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian
[ The Guardian | 2023-02-25 07:00:46 UTC ]
More news stories like this | News stories tagged with:
#unpublished authors
#young writers
#unpublished writers
#literary world
#book world
With few new titles gaining traction, unit sales of print books slipped 0.8% last week compared to 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
The Black, Indigenous, and people of color-focused bookstore in Pasadena, California opened to customers lined up around the block. Continue reading at Book Riot
[ Book Riot | 2023-02-20 14:38:53 UTC ]
More news stories like this | News stories tagged with:
#grand opening
#bookstore
Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | News stories tagged with:
#colombia appeared
#publishing markets
#nielsen
#bookscan
Many people in Japan have been outraged by a recent trend dubbed "sushi terrorism." Videos across social media show people carrying out all kinds of unhygienic acts, like licking the spoon for a container of green tea powder. Another video, which has more than 98 million views on Twitter, showed... Continue reading at Engadget
[ Engadget | 2023-02-13 12:15:42 UTC ]
More news stories like this | News stories tagged with:
#engadget podcast
#harry potter