Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek
[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Brooke Perkins becomes Bonnier Books UK's 'specialty markets' lead for North America, after a similar post for Australia's Lake Press. The post Bonnier Books UK Names Brooke Perkins for ‘North American Expansion’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-21 20:22:42 UTC ]
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Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek
[ AdWeek | 2024-11-20 12:01:33 UTC ]
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Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York
[ Crains New York | 2024-11-18 11:03:10 UTC ]
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John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek
[ AdWeek | 2024-10-15 20:00:19 UTC ]
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Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget
[ Engadget | 2024-10-08 18:05:17 UTC ]
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Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek
[ AdWeek | 2024-10-01 18:28:35 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York
[ Crains New York | 2024-09-20 18:17:38 UTC ]
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Stephen Colbert and Evie McGee Colbert once had a falling out over a spoon, but their new cookbook has them in the kitchen, with love, laughter, and the right utensils. Continue reading at The New York Times
[ The New York Times | 2024-09-15 09:03:46 UTC ]
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Stephen Colbert and Evie McGee Colbert once had a falling out over a spoon, but their new cookbook has them in the kitchen, with love, laughter, and the right utensils. Continue reading at The New York Times
[ The New York Times | 2024-09-15 09:03:46 UTC ]
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The cookbook author is bringing her YouTube show to TV, thanks to Tastemade’s streaming channels. Esteemed cookbook author Alison Roman is finally getting a TV show—but not on the Food Network. Continue reading at Fast Company
[ Fast Company | 2024-09-03 12:00:00 UTC ]
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A decade ago, it was dusky green matcha. Then came masala chai, yuzu and ube. Now another distinct Asian ingredient is wending its way through New York City’s dining scene.Pandan is a staple ingredient in Southeast Asian cuisine, used to give beverages, desserts and savory dishes a simultaneous... Continue reading at Crains New York
[ Crains New York | 2024-08-30 10:03:04 UTC ]
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An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News
[ ABC News | 2024-08-08 14:54:47 UTC ]
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Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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An environmentalist mermaid, a cookbook for young scientists, the story of an Olympic champion, and more of today's best kids' book deals! Continue reading at Book Riot
[ Book Riot | 2024-07-03 15:05:00 UTC ]
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Restaurateur Josh Niland and recipe developer Hetty Lui McKinnon scoop prizes in food publishing awards, which also honoured aid worker Zomi FrankcomGet our weekend culture and lifestyle emailTwo Australian cookbook authors have won prizes in this year’s James Beard Foundation awards, dubbed the... Continue reading at The Guardian
[ The Guardian | 2024-06-11 07:21:43 UTC ]
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The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
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Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
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