Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
A decade ago, it was dusky green matcha. Then came masala chai, yuzu and ube. Now another distinct Asian ingredient is wending its way through New York City’s dining scene.Pandan is a staple ingredient in Southeast Asian cuisine, used to give beverages, desserts and savory dishes a simultaneous... Continue reading at Crains New York
[ Crains New York | 2024-08-30 10:03:04 UTC ]
More news stories like this
An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
More news stories like this
Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News
[ ABC News | 2024-08-08 14:54:47 UTC ]
More news stories like this
Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
More news stories like this
An environmentalist mermaid, a cookbook for young scientists, the story of an Olympic champion, and more of today's best kids' book deals! Continue reading at Book Riot
[ Book Riot | 2024-07-03 15:05:00 UTC ]
More news stories like this
Restaurateur Josh Niland and recipe developer Hetty Lui McKinnon scoop prizes in food publishing awards, which also honoured aid worker Zomi FrankcomGet our weekend culture and lifestyle emailTwo Australian cookbook authors have won prizes in this year’s James Beard Foundation awards, dubbed the... Continue reading at The Guardian
[ The Guardian | 2024-06-11 07:21:43 UTC ]
More news stories like this
The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this
Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
More news stories like this
Poetry from the Young People’s Poet Laureate, the adventures of Eloise, a DIY cookbook for young chefs, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-29 15:16:09 UTC ]
More news stories like this
BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York
[ Crains New York | 2024-05-22 14:46:15 UTC ]
More news stories like this
Spotify's Duncan Bruce says that 14 of the Top 50 'Audiobooks in Premium' titles were released before 2020, as Bonnier Books UK signs up. The post Bonnier Books UK Joins Spotify’s Audiobooks Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-21 14:50:14 UTC ]
More news stories like this
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this
If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over... Continue reading at AdWeek
[ AdWeek | 2024-05-14 21:45:47 UTC ]
More news stories like this
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
More news stories like this
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek
[ AdWeek | 2024-05-03 18:16:20 UTC ]
More news stories like this
The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this
Which cookbook or foodie memoir would you like your book club to discuss and make the food from? Continue reading at Book Riot
[ Book Riot | 2024-03-13 17:00:00 UTC ]
More news stories like this
Start your cooking journey with these excellent step-by-step cookbook that offers not only the how behind a recipe but also the why. Continue reading at Book Riot
[ Book Riot | 2024-02-23 12:00:00 UTC ]
More news stories like this
Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
More news stories like this