Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
More news stories like this
Naomi Duguid’s The Miracle of Salt is a magnificent single-ingredient trip around the world. Continue reading at Wired
[ Wired | 2023-08-22 13:00:00 UTC ]
More news stories like this
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
More news stories like this
William Morrow lands Hugo and Nebula award winner Nnedi Okorafor, drag queen Kim Chi sells a cookbook to Union Square, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
More news stories like this
Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York
[ Crains New York | 2023-05-15 12:45:00 UTC ]
More news stories like this
Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
More news stories like this
Multipurpose cooking devices that can more or less do it all can be incredibly handy to have in the kitchen. A single product that can pressure cook, air fry, bake, slow cook and even sous vide can save you lots of money and counter real estate. Ninja's Foodi pressure cookers are among the best... Continue reading at Engadget
[ Engadget | 2023-04-20 14:44:07 UTC ]
More news stories like this
Cooking via “sous vide” might sound complicated and intimidating, but it’s actually a lot easier than you might think. French for “under vacuum,” “sous vide” simply translates to immersing vacuum-sealed food in a temperature-controlled water bath until the food is cooked to your liking. Instead... Continue reading at Engadget
[ Engadget | 2023-04-14 15:18:21 UTC ]
More news stories like this
Novelist and 'The Glass Castle' memoirist Jeannette Walls returns with 'Hang the Moon,' #4 on our hardcover fiction list. Plus Alka Joshi completes her Jaipur trilogy with 'The Perfumist of Paris,' and post–Twitter storm, Alison Roman fans find the cookbook author to be just 'Sweet Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this
The cover of the cookbook shows a bamboo basket laden with bell peppers, asparagus, and broccoli. Surrounding it on the table are scallions, ginger, dried mushrooms, peapods, a red onion. A fish, an eggroll, some dumplings, a pair of chopsticks. In the background, a white ceramic soup tureen... Continue reading at Electric Literature
[ Electric Literature | 2023-04-04 11:05:00 UTC ]
More news stories like this
The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:33:00 UTC ]
More news stories like this
In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
More news stories like this
Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot
[ Book Riot | 2023-02-17 11:32:00 UTC ]
More news stories like this
Her 1,300-page “Doubleday Cookbook” was a rival to “The Joy of Cooking,” and her rigorously tested recipes taught generations of home cooks. Continue reading at The New York Times
[ The New York Times | 2023-02-09 22:37:04 UTC ]
More news stories like this
Strictly speaking, “sushi” refers not to the raw fish, but rather to the rice seasoned with vinegar, salt, and a bit of sugar. The concept of sushi came from China, where a 4th-century cookbook mentions salted fish being placed in cooked rice to undergo a fermentation process that helped... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-08 09:52:05 UTC ]
More news stories like this
Find everything you need to create the bookish kitchen of your dreams, including cookbook holders, aprons, tea towels, and more.- Susie Dumond Continue reading at Book Riot
[ Book Riot | 2023-01-24 11:33:00 UTC ]
More news stories like this
With easy-to-follow recipes developed in her native Canada, she became one of the world’s top cookbook authors, publishing more than 30 million copies. Continue reading at The New York Times
[ The New York Times | 2023-01-09 20:19:55 UTC ]
More news stories like this
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
More news stories like this
How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate
[ Slate | 2022-12-29 20:56:31 UTC ]
More news stories like this
Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC
[ CBC | 2022-12-27 15:54:46 UTC ]
More news stories like this