Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
To try out the recipes in the new cookbook Fabulous Modern Cookies, I asked the baker I trust the most to join me in the kitchen. Continue reading at Wired
[ Wired | 2022-12-23 12:00:00 UTC ]
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In today's Cookbook Showdown, Susie tests multiple fried chicken recipes from various popular cookbooks to see which one reigns supreme. Continue reading at Book Riot
[ Book Riot | 2022-12-19 11:35:00 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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In her new cookbook, the acclaimed owner of Brown Sugar Kitchen traces the Great Migration’s influence on West Coast cuisine. Continue reading at The New York Times
[ The New York Times | 2022-11-28 18:51:40 UTC ]
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We pit nine cookbooks against each other to find the best vegan Thanksgiving recipes for brussels sprouts, potatoes, and a pumpkin dessert. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:36:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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When 2019 Beacon Award winner Eva Longoria launches a new venture, it's usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will... Continue reading at AdWeek
[ AdWeek | 2022-10-05 16:13:34 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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Cookbook fans ‘heartbroken’ after John Clark’s derogatory outburst on social mediaThe cookbook author known as the Meal Prep King will no longer be published by Penguin Random House after he posted a misogynistic video on social media.John Clark, whose book The Meal Prep King Plan was a Sunday... Continue reading at The Guardian
[ The Guardian | 2022-08-16 17:55:17 UTC ]
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The cookbook collection that began in the basement of her home became the Janice Bluestein Longone Culinary Archive at the University of Michigan. Continue reading at The New York Times
[ The New York Times | 2022-08-13 16:51:40 UTC ]
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In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post
[ The Washington Post | 2022-07-24 17:44:03 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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I cooked my way through a cookbook inspired by Jane Austen's novels, and it opened up the world of the books to me. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:36:00 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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Earth, air, fire, or water, there is the perfect astrology cookbook to satiate your sign's hunger. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:35:00 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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What’s the point of buying a cookbook when online recipes are just a click away? I'd argue that we need cookbooks more than ever, here's why. Continue reading at Book Riot
[ Book Riot | 2022-04-11 10:36:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Author Larysa Denysenko wrote introduction to Maya and Her Friends while sheltering from missiles in Kyiv“As I write to you, rockets are flying outside my windows, and at a distance of 20km from my house, Russian aggressors are destroying the suburbs of Kyiv,” author Larysa Denysenko says in an... Continue reading at The Guardian
[ The Guardian | 2022-03-11 11:15:48 UTC ]
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