Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Sally Hepworth's 'The Good Sister,' a breakthrough title for the thriller author, debuts at #6 on our hardcover fiction list. Plus Patrick Radden Keefe follows 'Say Nothing' with 'Empire of Pain,' #12 in hardcover nonfiction, and Pepper Teigen joins daughter Chrissy on the cookbook shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made... Continue reading at AdWeek
[ AdWeek | 2021-04-16 18:35:41 UTC ]
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On Wednesday, Kim Godwin, an executive at CBS News, was named as the next president of ABC News, a rival network. She will replace James Goldston, and be the first Black woman to run a broadcast TV news division. As word of Godwin’s move went around, we also learned that Susan Zirinsky, her boss... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-16 12:27:30 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Bonnier Books UK's new digital-first imprint Embla Books has bought Laura Starkey's debut, Rachel Ryan’s Resolutions, as its first acquisition. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 11:15:26 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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Bonnier Books UK has appointed Melissa Bond as senior editor of its soon-to-be-unveiled music imprint led by publishing director Pete Selby. Continue reading at The Bookseller
[ The Bookseller | 2021-03-15 21:08:51 UTC ]
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Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild. Continue reading at The Bookseller
[ The Bookseller | 2021-03-11 12:56:26 UTC ]
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Our food writer found a cure for this never-ending winter in a 17-year-old cookbook that elevates the art of the slow braise. Continue reading at Wired
[ Wired | 2021-03-07 12:00:00 UTC ]
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Bonnier Books UK and Konnie Huq have teamed up with the National Literacy Trust to deliver a lockdown eco lesson on the Daily Mail website Mail+, with 8,000 copies of the author's latest book set to be donated to children in Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 08:40:56 UTC ]
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Bonnier Books UK has published its inaugural Diversity and Inclusion Action Plan to boost representation and discussion across its workforce, publishing lists and the wider industry. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 08:37:27 UTC ]
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Stina Andersson has been named as the new c.e.o. of Bonnier Group, the parent company of Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:23:46 UTC ]
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Bonnier Books–owner of Bonnier Books UK and part of Sweden's Bonnier Group–has said the UK arm achieved "positive results" in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 01:49:45 UTC ]
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She brought her exacting tastes, both literary and culinary, to undertakings including a massive update of the time-honored tome ‘Joy of Cooking.’ Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:23:20 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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ON THE EVENING of February 4, 1974, Patty Hearst, the granddaughter of the newspaper tycoon William Randolph Hearst, was kidnapped from her apartment in Berkeley. The men and women who stormed her home and beat up her fiancé were part of the Symbionese Liberation Army, a group which Hearst would... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-09 16:00:37 UTC ]
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The editor behind the 1997 revision of 'The Joy of Cooking' and many other influential cookbooks, as well as works of nonfiction and literature, died on Saturday on Long Island. She was 79. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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