Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Authors including Howard Jacobson, novelist and comedian Isy Suttie and cookbook writer and cultural anthropologist Claudia Roden are among the line-up for Jewish Book Week, which returns as an in-person event next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-04 00:04:57 UTC ]
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U.S. copyright law protects all kinds of creative material, but recipe creators are mostly powerless in an age and a business that are all about sharing. Continue reading at The New York Times
[ The New York Times | 2021-11-29 21:11:57 UTC ]
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Zaffre, the flagship adult fiction imprint of Bonnier Books UK, has acquired two "magnificent" thrillers from T M Logan. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 16:40:21 UTC ]
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In “Taste Makers,” Mayukh Sen profiles successful female chefs and cookbook authors – immigrants – who made an impact on American food culture. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-19 17:00:15 UTC ]
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Bonnier Books UK imprint John Blake has landed a “shocking” memoir by Luis Elizondo, the former head of the US government’s highly sensitive UFO programme. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 02:01:18 UTC ]
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Bonnier Books UK has appointed Little Tiger's Ella Whiddett as editor, where she will be commissioning for the Hot Key Books and Piccadilly Press imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 11:39:26 UTC ]
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Famous for her scholarly works, the cookbook author Claudia Roden shows off her lyrical side with her latest, “Claudia Roden’s Mediterranean.” Continue reading at The New York Times
[ The New York Times | 2021-11-01 21:21:13 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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Bonnier Books UK is launching a "mission-oriented start-up" publisher, Footnote Press, in 2022 in what is billed as a “pioneering” partnership with founders Vidisha Biswas and Sujoy Roy. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:32:05 UTC ]
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These gifts for cookbook lovers are fun, clever, and forever come out at the perfect temperature. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-10-25 10:40:00 UTC ]
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Kyle Books has landed a "vibrant" vegetarian cookbook by chef and food photographer Joe Woodhouse. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 14:47:53 UTC ]
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Octopus Books imprint Hamlyn has picked up Can You Make That Gluten-Free?, the first cookbook from reality TV star and "Celebrity Masterchef" finalist Megan McKenna. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 21:23:27 UTC ]
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Bernadette Agius will move from Bonnier Books UK to become m.d. of Welbeck Publishing Group’s Australia and New Zealand subsidiary while Juliet Rogers will replace her at Echo Publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 18:59:33 UTC ]
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Copies of Makan, a collection of Singaporean recipes by Elizabeth Haigh, have been withdrawn after suggestions that she ‘copied or paraphrased’ another authorA cookbook by former MasterChef contestant and restaurant owner Elizabeth Haigh has been quietly pulled from circulation by its publisher... Continue reading at The Guardian
[ The Guardian | 2021-10-11 15:30:16 UTC ]
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Bloomsbury has withdrawn a cookbook by Elizabeth Haigh from circulation, following claims from fellow author Sharon Wee that content had been "copied or paraphrased" from her book without consent. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 07:10:16 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times
[ The New York Times | 2021-10-04 18:09:38 UTC ]
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