Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
The first edition of De Los|Reads features a new fiction book from Mario Vargas Llosa, a cookbook from Sandra A. Gutierrez, several memoirs and a book for children who aren't ready for bed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-16 05:37:22 UTC ]
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It took Phaidon, which turned 100 this year, 82 years to step into the kitchen. But once it did, it found a niche of its own—and owned it. Executive commissioning editor of food Emily Takoudes spoke with PW about the publisher's cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Erin French has the #7 book in the country with 'Big Heart Little Stove,' which follows her cookbook 'The Lost Kitchen' and memoir 'Finding Freedom.' Plus the Fonz writes about 'Being Henry,' and a new hockey romance skates onto our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Barry Enderwick, who posts on social media as Sandwiches of History, aims to recreate the recipes as exactly as possible, before adding a twist that turns the relic into a modern meal idea. Continue reading at CBC
[ CBC | 2023-11-08 20:08:50 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
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‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
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A prominent cookbook author, critic and memoirist, she reinvigorated the dishes of her native France with a globe-trotter’s sensibility. Continue reading at The New York Times
[ The New York Times | 2023-10-13 19:06:37 UTC ]
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A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times
[ The New York Times | 2023-09-18 09:01:07 UTC ]
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BookTok fave Lucy Score wins points for 'Things We Left Behind,' the #2 book in the country. Plus new fiction and nonfiction with starred PW reviews hit the list, and new cookbook titles get right to the point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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The new cookbook from Bricia Lopez approaches Mexican cuisine with a festive, LA vibe. The recipes, which heavily feature open-flame cooking, are universally delicious. Continue reading at Wired
[ Wired | 2023-09-06 13:00:00 UTC ]
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After several critics complained of being quoted out of context on the covers of Jordan Peterson’s new book, the industry body has spoken out against the practiceThe Society of Authors (SoA) has spoken out against publishers misrepresenting negative reviews on book covers and the UK publisher... Continue reading at The Guardian
[ The Guardian | 2023-09-01 06:02:22 UTC ]
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The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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Naomi Duguid’s The Miracle of Salt is a magnificent single-ingredient trip around the world. Continue reading at Wired
[ Wired | 2023-08-22 13:00:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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William Morrow lands Hugo and Nebula award winner Nnedi Okorafor, drag queen Kim Chi sells a cookbook to Union Square, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York
[ Crains New York | 2023-05-15 12:45:00 UTC ]
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Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
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Multipurpose cooking devices that can more or less do it all can be incredibly handy to have in the kitchen. A single product that can pressure cook, air fry, bake, slow cook and even sous vide can save you lots of money and counter real estate. Ninja's Foodi pressure cookers are among the best... Continue reading at Engadget
[ Engadget | 2023-04-20 14:44:07 UTC ]
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Cooking via “sous vide” might sound complicated and intimidating, but it’s actually a lot easier than you might think. French for “under vacuum,” “sous vide” simply translates to immersing vacuum-sealed food in a temperature-controlled water bath until the food is cooked to your liking. Instead... Continue reading at Engadget
[ Engadget | 2023-04-14 15:18:21 UTC ]
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