Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 18:15:19 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Pandemic Dispatches Photo by Burgess Milner / Unsplash Winnowing down to essentials during a pandemic, a writer with too much time to think cleans out her closet and immediately regrets letting go of a sweater. We’ve all been there, right? When a... Continue reading at World Literature Today
[ World Literature Today | 2021-09-27 19:31:27 UTC ]
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For nearly every type of book, the physical book is not the thing we admire. The merit is situated outside the paper and glue. A novel, collection of short stories, memoir, gathering of poems, all create a story—whatever that may mean—in a reader’s head. A cookbook creates a fine meal upon a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
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Bonnier Books UK imprint Piccadilly Press has teamed up with Konnie Huq to celebrate National Teachers’ Day, delivering two free online lessons on 5th October. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 15:28:41 UTC ]
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'Washington Post' investigative reporter Craig Whitlock has the #6 book in the country with 'The Afghanistan Papers.' Plus a cookbook and party guide inspired by 'The Nightmare Before Christmas' also lands in our top 10, and contemporary romance author Helen Hoang makes her first appearance on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-10 04:00:00 UTC ]
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Jamie Oliver's Together (Michael Joseph) has debuted in the UK Official Top 50 number one, becoming his 19th cookbook to hit the top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 12:31:55 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Bonnier Books UK imprint Zaffre has acquired two more books in Cathy Lake’s Country Village series, which began with 2020's The Country Village Christmas Show and 2021's The Country Village Summer Fete. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 08:55:04 UTC ]
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Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing... Continue reading at AdWeek
[ AdWeek | 2021-08-25 15:58:07 UTC ]
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Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact". Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 02:29:30 UTC ]
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Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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The California Independent Booksellers Alliance announced that Ann Seaton, CALIBA’s former director of operations and Kristin Rasmussen, general manager of {pages} a bookstore in Manhattan Beach, have been appointed coexecutive directors of the association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-26 04:00:00 UTC ]
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