Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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Bonnier Books UK is launching a "mission-oriented start-up" publisher, Footnote Press, in 2022 in what is billed as a “pioneering” partnership with founders Vidisha Biswas and Sujoy Roy. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:32:05 UTC ]
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These gifts for cookbook lovers are fun, clever, and forever come out at the perfect temperature. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-10-25 10:40:00 UTC ]
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Kyle Books has landed a "vibrant" vegetarian cookbook by chef and food photographer Joe Woodhouse. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 14:47:53 UTC ]
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Octopus Books imprint Hamlyn has picked up Can You Make That Gluten-Free?, the first cookbook from reality TV star and "Celebrity Masterchef" finalist Megan McKenna. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 21:23:27 UTC ]
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Bernadette Agius will move from Bonnier Books UK to become m.d. of Welbeck Publishing Group’s Australia and New Zealand subsidiary while Juliet Rogers will replace her at Echo Publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 18:59:33 UTC ]
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Copies of Makan, a collection of Singaporean recipes by Elizabeth Haigh, have been withdrawn after suggestions that she ‘copied or paraphrased’ another authorA cookbook by former MasterChef contestant and restaurant owner Elizabeth Haigh has been quietly pulled from circulation by its publisher... Continue reading at The Guardian
[ The Guardian | 2021-10-11 15:30:16 UTC ]
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Bloomsbury has withdrawn a cookbook by Elizabeth Haigh from circulation, following claims from fellow author Sharon Wee that content had been "copied or paraphrased" from her book without consent. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 07:10:16 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times
[ The New York Times | 2021-10-04 18:09:38 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 18:15:19 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Pandemic Dispatches Photo by Burgess Milner / Unsplash Winnowing down to essentials during a pandemic, a writer with too much time to think cleans out her closet and immediately regrets letting go of a sweater. We’ve all been there, right? When a... Continue reading at World Literature Today
[ World Literature Today | 2021-09-27 19:31:27 UTC ]
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For nearly every type of book, the physical book is not the thing we admire. The merit is situated outside the paper and glue. A novel, collection of short stories, memoir, gathering of poems, all create a story—whatever that may mean—in a reader’s head. A cookbook creates a fine meal upon a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
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