Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 10:00:09 UTC ]
More news stories like this
Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this
Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 02:38:59 UTC ]
More news stories like this
Bonnier Books UK is launching a new music publishing list, with Pete Selby joining as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-03 13:16:22 UTC ]
More news stories like this
The year 1975 was notable for a few reasons: the debut of Saturday Night Live, the disappearance of Jimmy Hoffa, Patty Hearst landed on the FBI’s Most Wanted list, the Vietnam War came to an end, and Bruce Springsteen released his hit album Born to Run. That summer the movie Jaws would reign... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-31 08:48:30 UTC ]
More news stories like this
John Blake Publishing has scooped the debut cookbook from Chris Stark, a BBC Radio 1 and 5 Live DJ who co-hosts the hit "That Peter Crouch Podcast". Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 12:39:19 UTC ]
More news stories like this
Yesterday, four of the most powerful men on earth—Mark Zuckerberg, of Facebook; Jeff Bezos, of Amazon; Tim Cook, of Apple; and Sundar Pichai, of Alphabet, which owns Google and YouTube—were dragged to Capitol Hill (well, a videoconference) to answer to a subcommittee of the House of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-30 12:26:10 UTC ]
More news stories like this
Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this
Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this
After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
More news stories like this
Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek
[ AdWeek | 2020-07-24 20:14:14 UTC ]
More news stories like this
Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this
[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this
[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this
This week Dave Miller, who hosts a daily talk show on Oregon Public Broadcasting, interviewed “two very tired people”: Tuck Woodstock and Sergio Olmos, both independent journalists. Since late May, daily protests in solidarity with Black lives and against police brutality have taken place in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-24 12:18:51 UTC ]
More news stories like this
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this
Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek
[ AdWeek | 2020-07-24 00:32:53 UTC ]
More news stories like this
The climate crisis has no sympathy for the crowded news cycle, or our fried minds. Yesterday, a group of researchers published a paper in which they substantially narrowed the projected temperature range for global heating should carbon dioxide emissions double from preindustrial levels; the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
More news stories like this
At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks. Continue reading at The New York Times
[ The New York Times | 2020-07-22 15:31:50 UTC ]
More news stories like this
Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
More news stories like this