Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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A COOKBOOK IS a kind of invitation to its author’s table. So it is with Irina Georgescu’s book Carpathia: Food from the Heart of Romania, which draws overdue attention to the food of her native country. Of course, the culinary world is crowded and chaotic at the best of times. Turmoil such as it... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-23 17:00:06 UTC ]
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Piccadilly Press, an imprint of Bonnier Books UK, will publish three children's books by debut author Gianna Pollero. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 15:59:25 UTC ]
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A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial... Continue reading at Digiday
[ Digiday | 2020-05-21 13:49:23 UTC ]
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Check out tried-and-true recipes crafted by these skilled chefs, and keep these must-have cookbooks at the ready in your kitchen library. Continue reading at Book Riot
[ Book Riot | 2020-05-21 10:38:04 UTC ]
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On Monday, President Trump casually told reporters that he’s been taking hydroxychloroquine, an antimalarial drug he has repeatedly touted as effective against COVID-19, the disease caused by the new coronavirus. The reporters seemed stunned. “I was just waiting to see your eyes light up when I... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-20 12:10:26 UTC ]
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Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 06:55:08 UTC ]
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Bonnier Books UK has acquired Kate MacDougall's story of the dog walking business she founded in her mid-twenties, London’s No1 Dog Walking Agency. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 04:39:15 UTC ]
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After a bootleg of its recipe book was sent to ‘everyone and their nice auntie’, restaurant chain appeals to readers to buy copies or donate to Hospitality ActionThe UK restaurant chain Dishoom has appealed for readers to buy their eponymous cookbook or donate to charity, after a pirated version... Continue reading at The Guardian
[ The Guardian | 2020-05-14 15:38:19 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Around the world, versions of the same question are being debated all at once: now what? In recent weeks, multiple countries and jurisdictions have taken steps to ease the lockdown measures they imposed to stop the spread of COVID-19, the disease caused by the new coronavirus. France begins a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-11 12:05:11 UTC ]
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Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company
[ Fast Company | 2020-04-29 07:00:52 UTC ]
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Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
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Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times
[ The New York Times | 2020-04-28 09:00:19 UTC ]
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HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired
[ Wired | 2020-04-18 13:00:00 UTC ]
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The runaway hit cookbook Pinch of Nom was the bestseller in Scotland in 2019, after seeing off Glaswegian comic Billy Connolly Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 03:27:48 UTC ]
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