Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how Inc. harnessed the often lonely sentiment that comes with entrepreneurism into a premium membership community. The CEO Project is for execs at members of the Inc. 5000 list (companies that have reached a benchmark revenue), who wish to connect with similar-tier innovators. Customer acquisition was easy, considering the massive audience Inc. has built from its print and digital properties. Wendy Bounds, VP and chief content officer at Consumer Reports, a non-profit, said you have to offer something viable and specific. “The key to revenue is repackaging and retooling the content you have so that it is infinite to people—retool what you have to save people time,” she said. Leaders at Patch, The Daily Beast and Popular Science, other brands that joined the panel, agreed that building affinity with an audience through content is the driver. Membership should be viewed as a product, and that product has value. To close the Keynote Panel, which happened to occur on Halloween, Carone gave each panelist a topic and asked if it would be a trick or a treat for the brand in 2020: Joe Brown, VP and Editorial Director, Bonnier Corp.: Experiential content—definitely a treat Eric Schurenberg,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Piccadilly Press, an imprint of Bonnier Books UK, has signed author-illustrator Hannah Peck to its list for her debut three-book series of children’s fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 17:30:10 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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City National Bank CEO Kelly Coffey will join Snap Inc.'s board of directors effective May 18. She has been CEO at City National Bank, a subsidiary of the Royal Bank of Canada, since last February. Prior to that, she served as CEO of J.P. Morgan Private Bank. Coffey joins former Hearst Magazines... Continue reading at AdWeek
[ AdWeek | 2020-03-13 14:55:46 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 12:01:32 UTC ]
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Publishers including Penguin Random House, Pearson, Bonnier Books UK and Macmillan Education have donated books they planned to use at the cancelled London Book Fair to the Book Trade Charity. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:10:12 UTC ]
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Conran Octopus has signed a cookbook from Japanese TV chef and restaurateur Harumi Kurihara that “takes cooking back to basics and shows you how to master Japanese recipes to impress friends and family”. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 14:35:33 UTC ]
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Hachette and Bonnier Books UK are the latest publishers to announce they will no longer be sending staff to the Bologna Book Fair as a result of the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 17:59:23 UTC ]
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Jamie Oliver has revealed the cover for his latest cookbook, 7 Ways, which will offer new takes on supermarket staples. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 06:26:08 UTC ]
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Bonnier Books UK has acquired Freya Sampson's debut novel The Last Library—an "ode to libraries and the ability they possess to bring the unlikeliest of people together". Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 07:58:22 UTC ]
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Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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The Bonnier Group has delivered a 35% increase in operating profit in its latest accounts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:21:24 UTC ]
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This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
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Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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Penguin Random House is publishing a new cookbook by Yotam Ottolenghi in September, written alongside Ixta Belfrage: Ottolenghi Flavour. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 00:45:48 UTC ]
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Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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The authors of “Rage Baking” started a different conversation than they intended. Continue reading at The New York Times
[ The New York Times | 2020-02-22 02:12:36 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Bloomsbury Absolute has bagged a cookbook from Tom Kerridge featuring recipes from his two Michelin-starred pub, the Hand & Flowers. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 20:14:56 UTC ]
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