Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Adrienne Tang, longtime rights director with Kids Can Press, moves to Penguin Random House Canada to create 'an entirely new in-house rights operation,' says CEO Kristen Cochrane. The post Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
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Random House Children’s Books will launch Magic Tree House Home Adventures, an online program of activities, crafts, recipes, reading challenges, and more. Continue reading at Book Riot
[ Book Riot | 2020-04-24 17:57:06 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Fiction Photo by Peter Boccia / Unsplash After renting a room in an Indian family’s house in England, the Croatian tenant becomes privy to one member’s dreams of return. “This is it!” Parvati, a young Indian woman, shows me a tiny room with... Continue reading at World Literature Today
[ World Literature Today | 2021-06-07 20:25:08 UTC ]
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A new literary competition that celebrates science, technology, engineering and maths (STEM) is offering the winner a worldwide publishing contract with Chicken House and a £10,000 royalty advance. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 10:30:48 UTC ]
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SUSANNA CLARKE FIRST BURST on the scene with Jonathan Strange & Mr Norrell in 2004 on a wave of publicity partly fueled by comparisons with Harry Potter. However, while both stories are set in England and concern magic, the similarities end there: Jonathan Strange presents a complex, dark,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-18 17:00:59 UTC ]
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American writer and consultant Jim Collins, author of Good to Great, is releasing an "ambitious upgrade" of his first book, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company, previously unpublished in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 15:02:55 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Random House Business has acquired Poles Apart, "a major new analysis of political and social tribalism" by the presenters of the podcast "Changed My Mind". Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 07:14:51 UTC ]
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This wide-ranging volume celebrates our fascination with the residences of literary figures, artists, composers and politicians Continue reading at The Washington Post
[ The Washington Post | 2020-04-01 16:03:00 UTC ]
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The maverick, ‘free-range’ kids’ list has been behind a number of breakout authors and series since its inception in 2000—and has no plans to alter its approach any time soon... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 23:01:42 UTC ]
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Pearson has won a contract with the UK Home Office to deliver secure English language tests (SELTs) to people who need to demonstrate their English language skills to work or live in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 10:16:56 UTC ]
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Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
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Sarah Broom’s first book tells the story of a shotgun house in New Orleans and its fate before and after Hurricane Katrina. Continue reading at The New York Times
[ The New York Times | 2019-08-05 16:56:35 UTC ]
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Hay House has announced the launch of a new imprint, Hay House Business, a dedicated business imprint. Patricia Gift, publisher and v-p of Hay House, will oversee the imprint, which will release its first book in January 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
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Random House Business Books has acquired The Grid by 32-year-old business guru Matt Watkinson. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Powerful publishing personalities partied at HarperCollins' annual London Book Fair opening night party , exhibiting the influence the publisher still holds. The post HarperCollins Hosts Home House London Book Fair Opener appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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