‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with: #future editions #corporate sales #hearst

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[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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2nd lawmaker voted back into Tennessee House following expulsion for gun reform protest

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[ CBC | 2023-04-12 19:04:26 UTC ]
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Random House Partners with Hasbro on 'Kiya'

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[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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[ Publishers Weekly | 2023-03-30 04:00:00 UTC ]
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[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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[ Publishing Perspectives | 2023-03-23 17:34:09 UTC ]
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[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

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[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
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Library minds own business as anti-gay pedophile self-destructs—some thoughts.

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[ Literrary Hub | 2023-03-14 15:13:40 UTC ]
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Ann Napolitano’s New Novel, “Hello Beautiful,” Is the 100th Pick of Oprah’s Book Club

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[ The New York Times | 2023-03-14 12:35:55 UTC ]
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