‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with: #future editions #corporate sales #hearst

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Random House Partners with Hasbro on 'Kiya'

Random House Children's Books has acquired publishing rights from Hasbro for 'Kiya & the Kimoja Heroes,' a new animated action-adventure series starring a seven-year-old African girl, Kiya, whose passions for dancing and martial arts are transformed into superpowers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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Scholastic to Integrate School Book Fairs, Clubs Businesses

The new integrated school reading events business will be launched by June under the direction of Sasha Quinton, who has been president of Scholastic Book Fairs. Judy Newman, president of Scholastic Book Clubs, has been named Scholastic’s first chief impact officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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Profits Fell 11% at Penguin Random House in 2022

Sales at Penguin Random House rose nearly 5% in 2022, but rising costs resulted in an 11.8% decline in earnings, which dropped to €666 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-30 04:00:00 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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London Book Fair: Ukraine Named ‘Guest Spotlight’; Mayor Khan Keynotes

With a focus on Ukraine and daily keynotes each morning, London Book Fair's programming is beginning to take shape. The post London Book Fair: Ukraine Named ‘Guest Spotlight’; Mayor Khan Keynotes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-23 17:34:09 UTC ]
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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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John Steinbeck’s House May Become a Writers Retreat

John Steinbeck’s Sag Harbor home on Long Island may soon secure its place in literary history, thanks to an impassioned coalition of readers, writers, and booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
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Library minds own business as anti-gay pedophile self-destructs—some thoughts.

A man so upset by the Pride programming at his local libraries that he felt moved to graffiti “GROOMERS” onto the windows has been charged with possession of child pornography, the Washington Post reports. The man, Charles M. Sutherland, vandalized two branches in Maryland’s Prince George’s... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-14 15:13:40 UTC ]
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Ann Napolitano’s New Novel, “Hello Beautiful,” Is the 100th Pick of Oprah’s Book Club

Ann Napolitano toiled in obscurity for years. Novels went unpublished; agents turned her down. She found recognition with “Dear Edward.” Then came the call: “Hello Beautiful” was the 100th pick for what is arguably the most influential book club in the world. Continue reading at The New York Times

[ The New York Times | 2023-03-14 12:35:55 UTC ]
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Wattpad Builds a Book Business

A lot has happened since Wattpad announced in January 2019 that it was starting a print publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Little Atlantic puffin rescued on busy N.B. roadway

A lost Atlantic puffin found itself in a bit of a bind after crashing down onto a busy New Brunswick street, far from where the seabirds are supposed to be found this time of year. Continue reading at CBC

[ CBC | 2023-03-04 11:00:00 UTC ]
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Image Comics Union Ratifies First Contract

Union members of comics publisher Image Comics voted overwhelmingly in favor of its first-ever contract. The staffers are members of Comic Book Workers United, a new affiliate of the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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Penguin Random House Announces New Leadership After a Turbulent Period

The country’s largest publisher has had a rocky few months since a deal to buy a rival fell through, and some of its top executives left. Continue reading at The New York Times

[ The New York Times | 2023-02-28 21:08:29 UTC ]
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Penguin Random House’s Nihar Malaviya Announces Reorganization

Penguin Random House interim CEO Nihar Malaviya says that international division chiefs will continue to report to him. The post Penguin Random House’s Nihar Malaviya Announces Reorganization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-28 17:11:50 UTC ]
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Random House, Crown Made Separate Groups in PRH US Reorg

The highlight of a new operating structure for Penguin Random House is the creation of separate Random House and Crown adult publishing groups. No replacement has been named for departing PRH US CEO Madeline McIntosh. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
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The Most Beautiful Libraries in the World

So many libraries, so little time! As writers and readers, we here at Electric Literature know there’s nothing quite like stepping into a space that has been specifically designed to invoke and perpetuate a love of reading. With book-banning efforts escalating across the country and funding for... Continue reading at Electric Literature

[ Electric Literature | 2023-02-17 12:05:00 UTC ]
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HarperCollins union approves contract, ends 3-month strike

Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News

[ ABC News | 2023-02-16 23:12:16 UTC ]
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