Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with:
#future editions
#corporate sales
#hearst
The Guest of Honor EU program at Guadalajara includes a three-day program for European, Latin American, and Caribbean professionals. The post At Guadalajara Book Fair: Guest of Honor EU Plans a Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-09 21:45:06 UTC ]
More news stories like this | News stories tagged with:
#professional program
#three-day program
#latin american
#guadalajara book
The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
The 20th edition of Greece's Thessaloniki International Book Fair will feature Guest of Honor Sharjah in May. The post Thessaloniki Book Fair Signs Sharjah as Its 2024 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-07 21:22:55 UTC ]
More news stories like this | News stories tagged with:
#honor sharjah
#honor appeared
#book fair
PRH's Nihar Malaviya talks of 'an environment where all employees are empowered to grow, succeed, and speak up,' in the US division's first DEI report. The post Penguin Random House Issues a First Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-04 00:09:33 UTC ]
More news stories like this | News stories tagged with:
#diversity report
#penguin random house
#random house
Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
More news stories like this | News stories tagged with:
#build robots
#joy buolamwini
#unmasking ai
#times book
The celebrity memoir is booming. But while such books have become part of entertainers' brand management, the focus on salacious details poses risks. Continue reading at CBC
[ CBC | 2023-10-28 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#britney spears
#risky business
#celebrity memoirs
#celebrity memoir
#memoir
Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC
[ CBC | 2023-10-27 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#early october
#privately owned
In 2016, says the Philippines' Sen. Loren Legarda, 'The book industry embarked on a road map to the world and today, it reaps the fruit of that work.' The post Frankfurt’s 2025 Guest of Honor Philippines: Senator Legarda appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-24 12:42:25 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#road map
#book industry
The publisher’s $10,000 Freedom of Expression prize invites teens to write about a banned book that changed their life, against a backdrop of rising censorshipPublisher Penguin Random House has launched a new writing award in the US celebrating freedom of expression in response to a rise in... Continue reading at The Guardian
[ The Guardian | 2023-10-24 12:34:56 UTC ]
More news stories like this | News stories tagged with:
#writing award
#book bans
#penguin random house
#banned book
#random house
In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday
[ Digiday | 2023-10-24 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#competitive gaming
#current trajectory
#game developers
#scholastic
The Frankfurter Buchmesse 'GuestScroll' has been handed from Slovenia to Italy as Frankfurt Book Fair closes its 75th Anniversary edition. The post Frankfurt: Guest of Honor Slovenia Hands Off to Italy 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 03:02:38 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#frankfurt book fair
#frankfurter buchmesse
At a press conference on Thursday, 2024 Guest of Honor Italy previewed its Frankfurt Book Fair plans featuring 120 authors and artists. The post Frankfurt: 2024 Guest of Honor Italy Presents Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-19 15:10:39 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#press conference
#frankfurt book fair
The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#penguin random house
#random house
We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget
[ Engadget | 2023-10-11 22:10:30 UTC ]
More news stories like this | News stories tagged with:
#important ratings
#nintendo switch
#full-sized adapter
#well-built gamepad
#crucial mx500
#yahoo life
#ebooks
#kindle
Star Trek: Prodigy has found a new streaming home with Netflix, after being both canceled by Paramount+ and completely deleted from the platform back in June. Not only will Netflix air the previously-released 20-episode first season later this year, but it’s also putting... Continue reading at Engadget
[ Engadget | 2023-10-11 18:30:15 UTC ]
More news stories like this | News stories tagged with:
#animated series
#motion picture
#long held
#busy week
#lower decks
#book series
We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
More news stories like this | News stories tagged with:
#tracks accurately
#glides smoothly
#important ratings
#nintendo switch
#full-sized adapter
#well-built gamepad
#positive review
#crucial mx500
#yahoo life
#ebooks
#kindle
Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
Following Slovenia, Italy, and the Philippines, the Czech Republic will be guest of honor at the 78the Frankfurt Book Fair in 2026. The post Frankfurt’s 2026 Guest of Honor: The Czech Republic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-02 15:12:55 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#czech republic
#frankfurt book fair
The Paris bookstore Chantelivre, owned by publisher L’École des Loisirs, has opened a 'House of Stories' where kids engage with narratives. The post Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
More news stories like this | News stories tagged with:
#post children
#books edition
#bookstore
The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#predominantly white
#literary agents
#book business