Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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Beautiful bookstores, finalists for the NYPL's Young Lions Award, and more of the day's most interesting bookish news. Continue reading at Book Riot
[ Book Riot | 2024-04-19 16:41:47 UTC ]
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In January 2016, I was an unpublished writer working on my first novel when I learned of an artist residency on a tiny island off the west coast of South Korea. Excited, I daydreamed of finishing my manuscript in my motherland, visiting family, and of course, eating an abundance of delicious... Continue reading at Electric Literature
[ Electric Literature | 2024-04-18 11:05:00 UTC ]
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Dozens of former publishers that had been served by SPD have signed with Asterism and Itasca as frustration mounts over the lack of information coming from the now-shuttered distributor. Meanwhile, Ingram is offering some flexibility in its 60-day deadline to have inventory removed from its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, which aims to publish 15–20 "books that help readers navigate the dynamic world of work" per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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A proposal in ongoing contract negotiations between PEN America management and PEN America United, its staff union, has led to charges by the union that the organization’s leadership is trying to stifle union members’ free speech rights—an assertion PEN management firmly disputes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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2024 marks a milestone with Italy and Germany's reciprocal guest of honor appearances at major book fairs in Torino and Frankfurt. The post At Torino 2024: The German Language is Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-26 19:28:14 UTC ]
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John Grisham's longtime publisher will return after a buyout to oversee the publishing strategy for the John Grisham brand, "which will now live alongside the sales and corporate marketing teams," PRH CRO Jaci Updike wrote in a memo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Amid growing opportunities for audio development, Bookwire’s look at the French market included challenges, as well. (Sponsored) By Eric Dupuy | @duperico ‘A Dynamism for Audio’ hen the Frankfurt-based Bookwire presented its second digital program on the audiobook market in France on Thursday... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-11 09:35:37 UTC ]
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Chronicling the high-heeled path to drag-queen superstardom, the new memoir also reveals a celebrity infatuated with his sense of a special destiny. Continue reading at The New York Times
[ The New York Times | 2024-03-05 10:00:18 UTC ]
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Madeline McIntosh, Nina von Moltke, and Don Weisberg—most recently at Penguin Random House US and Macmillan, respectively—have joined forces to form a new publishing company. As its name implies, the publisher will operate outside of traditional publishing business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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The Feel Good Foodie, Taste of Home, and others infuse the region’s flavors into everyday dishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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At 50, the U.K. press is growing its list and expanding into new formats, all while keeping a sharp focus on libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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