Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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"What took so long?" That was the prevailing sentiment among many industry members upon hearing the news that the FTC had filed an antitrust lawsuit against the nation's largest e-tailer and dominant bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate
[ Slate | 2023-09-19 09:50:00 UTC ]
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Malaviya, who was named interim head of the global operations of Penguin Random House following the departure of Markus Dohle at the end of 2022, has officially been named CEO of the world's largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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The upcoming 42nd edition of Sharjah International Book Fair will host South Korea as is guest of honor market in November. The post Sharjah International Book Fair Names South Korea Its Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-08 21:04:09 UTC ]
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In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Despite a tumultuous first half of 2023 that included major buyouts and some layoffs, sales at Penguin Random House rose 9.5% in the first six months of 2023 over the comparable period in 2022. Operating earnings increased slightly, by €1 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
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The Philippines in 2025 will become the second Southeast Asian book publishing market to be a Frankfurt Book Fair guest of honor. The post Rights Edition: Frankfurt Names the Philippines Its 2025 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-18 14:58:54 UTC ]
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With the upcoming retirement of senior v-p and deputy publisher of Random House Tom Perry, Greenberg has been promoted to editor-in-chief and Hilary Redmon will succeed Greenberg as editorial director of nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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The Beauty and Importance of Our Names: A Conversation with Yejide Kilanko, by Darlington Chibueze Anuonye Interviews [email protected] Mon, 07/24/2023 - 09:09 Photo by Oluwafikunmi KilankoAmong the shortlisted short stories for this year’s edition... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 14:09:47 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Dan Baker says he'll stay on the board of the family-owned company, which owns both the Baker Publishing Group and the Baker Book House bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Layoffs, buyouts, and reorganizations abound as the largest trade publisher in the U.S. charts a future course. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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