REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director.  He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-20 19:50:29 UTC ]

Other news stories related to: " REI shelves catalog for print magazine "


Lapham’s Quarterly is coming back.

Lapham’s Quarterly, the magazine of history and ideas founded by the legendary editor Lewis Lapham, who died in July of 2024, announced today that it will relaunch this year under the stewardship of Bard College and its Hannah Arendt Center for Politics and Humanities. The print publication had... Continue reading at Literrary Hub

[ Literrary Hub | 2025-03-21 12:00:40 UTC ]
More news stories like this


The London Bookstore Just Named the Most Popular in the Entire World

The most popular bookstore in the world, an aspirational lifetime reading plan, and more of the day's top book news. Continue reading at Book Riot

[ Book Riot | 2025-03-18 18:30:00 UTC ]
More news stories like this


Greenlight Bookstore Ratifies New Union Contract

Union employees at Greenlight Bookstore in Brooklyn have ratified a new contract that guarantees annual pay raises and provides more benefits that are designed to reduce turnover and reward skills developed on the job. Continue reading at Publishers Weekly

[ Publishers Weekly | 2025-03-14 04:00:00 UTC ]
More news stories like this


First Day Sales Lift Barnes & Noble Education

Revenue rose 2.1% in the third quarter at B&NE, with the college bookstore turning a net loss last year into a profit in the most recent period. Still, long term profitability remains elusive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2025-03-12 04:00:00 UTC ]
More news stories like this


Remember This

The young woman—young, though nearly forty—stood with her head bent slightly toward the window of McNally Jackson bookstore on Prince Street. She had stopped mid-stride, was on her way somewhere—was, in fact, late—and to see her father’s image in a bookstore window was not anymore such a new... Continue reading at Literrary Hub

[ Literrary Hub | 2025-03-03 09:18:50 UTC ]
More news stories like this


The Things We Learned in the Fire: On the Destruction (and Rebirth) of a Bookstore

On July 30th, 2024, East Bay Booksellers in Oakland, California was completely destroyed by a fire. The bookstore (previously DIESEL, a Bookstore) had been in that location for thirty years. In the months that followed, its owner, Brad Johnson, began keeping a journal of thoughts. What follows... Continue reading at Literrary Hub

[ Literrary Hub | 2025-02-26 13:46:45 UTC ]
More news stories like this


Lit Hub Daily: February 26, 2025

Andrea Barrett on why writing fresh historical fiction means more than cosplaying the past. | Lit Hub Craft Bookstore owner Brad Johnson reflects on the total destruction, by fire, of East Bay Booksellers (and its rebirth!). | Lit Hub Bookstores Michael Hiltzik on how California made Ronald... Continue reading at Literrary Hub

[ Literrary Hub | 2025-02-26 11:30:54 UTC ]
More news stories like this


Writer quits Society of Authors over union’s ‘betrayal’ of Jerusalem bookshop raided by Israeli police

Matthew Teller, whose books include Nine Quarters of Jerusalem, said the society’s response to the event which saw two leading booksellers detained was ‘an abject failure’A writer has left the Society of Authors (SoA) in protest after the UK’s largest writers’ body made a statement on a recent... Continue reading at The Guardian

[ The Guardian | 2025-02-20 17:34:09 UTC ]
More news stories like this


The Magic of Finding Yourself in “The In-Between Bookstore”

Edward Underhill didn’t plan on having his debut adult fiction book, The In-Between Bookstore, featuring a trans main character, come out six days before the Trump inauguration, but it’s kind of perfect timing. Especially since the book features a time slip, where Darby Madden meets his younger... Continue reading at Electric Literature

[ Electric Literature | 2025-02-17 12:00:00 UTC ]
More news stories like this


An Industry Expert Forecasts Book Sales in 2025

An industry analyst on book sales trends to watch this year, plus Barbara Kingsolver builds a rehab center, bookstore weddings, and more. Continue reading at Book Riot

[ Book Riot | 2025-02-10 16:40:00 UTC ]
More news stories like this


In Toronto, Random House Canada Names Vivek Shraya a Senior Editor

The author Vivek Shraya joins the Random House Canada staff as a senior editor with a broad acquisition portfolio. The post In Toronto, Random House Canada Names Vivek Shraya a Senior Editor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2025-02-10 12:40:03 UTC ]
More news stories like this


WI2025: Adult Authors to Meet

This year’s authors range from debut stars to award-winning industry regulars, writing books in a range of categories and all certain to fly off bookstore shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2025-02-07 05:00:00 UTC ]
More news stories like this


Barnes & Noble will open 60 new bookstores in 2025, breaking last year’s record as bookstore revival ramps up

After a decade of downsizing, the beloved bookseller is seeing a resurgence thanks in part to TikTok’s #BookTok and a rise in so-called third spaces. January was a long month, but we finally have some good news in 2025: Bookseller Barnes & Noble plans to open at least 60 new stores this... Continue reading at Fast Company

[ Fast Company | 2025-02-03 20:30:00 UTC ]
More news stories like this


Here are the finalists for the 2025 Gotham Book Prize. 

Hooray, a spot of good news! The Gotham Book Prize, given annually to recognize a new book about New York City, has just released its list of finalists. Formed in 2020 by Howard Wolfson of Bloomberg Philanthropies and Bradley Tusk, who owns the indie bookstore P&T Knitwear, the Gotham Prize... Continue reading at Literrary Hub

[ Literrary Hub | 2025-01-31 16:59:30 UTC ]
More news stories like this


Indie Booksellers Launch Ambitious Global Bookstore Crawl

Independent bookstores in more than 30 cities across six continents will participate in the first synchronized Global Bookstore Crawl on April 26, coinciding with Independent Bookstore Day in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2025-01-30 05:00:00 UTC ]
More news stories like this


‘Try easier.’ How to navigate the uncertainty of transitions

Jennifer Rudolph Walsh and Victoria Jackson, the founders of Godmothers bookstore in California, discuss embracing the uncertainty of transitions, creating space for serendipity, and being open to surprises. Each time I walk into a bookstore I choose a book of poetry off the shelf and open it... Continue reading at Fast Company

[ Fast Company | 2025-01-08 10:30:00 UTC ]
More news stories like this


Allstora Launches New Book Clubs with Dylan Mulvaney, Gus Kenworthy

Online bookstore Allstora, founded by RuPaul, has partnered with actress and trans activist Dylan Mulvaney and Gus Kenworthy, an Olympic medalist in freestyle skiing, to launch two new book clubs, which will distribute 2,500 banned books to LGBTQ+ organizations across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-12-17 05:00:00 UTC ]
More news stories like this