No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
A Guide to Bookstore Customers, Award-Winning Fantasy, MId-Century Queer Romance, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-20 12:00:00 UTC ]
More news stories like this
John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek
[ AdWeek | 2024-10-15 20:00:19 UTC ]
More news stories like this
Curnow has returned to IDW to replace Jamie S. Rich, who left the company last year in a stream of departures and layoffs during a turbulent period for the comics publisher. Andy Khouri will also join IDW as senior editor, leading the Teenage Mutant Ninja Turtles comics line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
More news stories like this
The owner of the bookstore Bettie’s Pages in Lowell, Mich., is “an outspokenly progressive voice running a small business successfully in a conservative small town” and a tireless advocate for the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
More news stories like this
Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget
[ Engadget | 2024-10-08 18:05:17 UTC ]
More news stories like this
Two sisters, Barbara Cerda and Valeria Cerda, the co-owners of La Revo Books, a pop-up bookstore in Milwaukee, were named MIBA's booksellers of the year for 202. The two founded La Revo in 2021 to sell Spanish-language literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-07 04:00:00 UTC ]
More news stories like this
Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
More news stories like this
Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek
[ AdWeek | 2024-10-01 18:28:35 UTC ]
More news stories like this
American myths and monsters, goddesses in Greek myth, a bookstore stuck in the past, and more of today's best book deals Continue reading at Book Riot
[ Book Riot | 2024-09-27 15:11:57 UTC ]
More news stories like this
The feminist bookstore, founded in 1979, has been named the Great Lakes Bookstore of the Year by the Great Lakes Independent Booksellers Association. It is the inaugural recipient of the award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
More news stories like this
The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
More news stories like this
Plus the second annual Banned Wagon tour, books about books, gifts for indie bookstore lovers, and more today on Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-09-23 13:45:00 UTC ]
More news stories like this
On Saturdays in late ’90s, my father, a taxi driver, would pool his tips for the week and take me, a child too precocious for his own good, to a local bookstore in search of my next read. Together, we silently wandered the store, picking up paperbacks and inspecting their pages. On shelves that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-17 08:55:21 UTC ]
More news stories like this
A sweetly situated bookstore and its bookseller in France leads Richard Charkin to speculate on job titles in publishing. The post Richard Charkin in France: What’s in a Name? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-30 19:45:11 UTC ]
More news stories like this
Evan Friss’ The Bookshop, Katherine Bucknell’s Christopher Isherwood: Inside Out, and Alexis Pauline Gumbs’ Survival Is a Promise: The Eternal Life of Audre Lorde all feature among the best reviewed books of the month. Brought to you by Book Marks, Lit Hub’s home for book reviews. * 1. The... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-30 08:56:41 UTC ]
More news stories like this
An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
More news stories like this
The story of the sale of a bookstore heiress’s penthouse seems to have ended on a bittersweet note.Stephanie Riggio Bulger, whose father, Len Riggio, is the former chairman of the Barnes & Noble retail chain, has finally found a taker for her four-bedroom duplex condo in Chelsea after two... Continue reading at Crains New York
[ Crains New York | 2024-08-22 15:41:31 UTC ]
More news stories like this
“Although Nazis were more famous for burning books, they also sold them.” Evan Friss on when the Nazis opened a propaganda bookstore in Los Angeles. | Lit Hub Bookstores Get ready for the literary film and TV you need to watch this fall. | Lit Hub Film “He was not one of those people who […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-21 10:30:24 UTC ]
More news stories like this
In the first half of the twentieth century, radical bookstores took many forms and often served as part of larger, multichannel campaigns. Nazis, as well as Communists and Socialists, organized festivals and parades, dances and concerts, and schools and camps to disseminate critiques of American... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-21 08:56:24 UTC ]
More news stories like this
Bookstore Romance Day, held last Saturday, has grown to include 550 bookstores, up from 150 stores when it was founded in 2019. It now offers online events and giveaways from Libro.fm, in addition to in-store promotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
More news stories like this