REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director.  He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-20 19:50:29 UTC ]

Other news stories related to: " REI shelves catalog for print magazine "


Why a San Francisco bookstore is shipping queer books to conservative states — for free

Amid growing efforts to censor and ban LGBTQ+ books, one small bookstore in San Francisco is punching back. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-19 10:00:54 UTC ]
More news stories like this


Barnes & Noble Buys Denver’s Tattered Cover Bookstores for $1.83 Million

Following months of uncertainty, B&N will buy the bankrupt but beloved Denver bookstore chain. The four remaining Tattered Cover locations will continue to operate under that name. B&N anticipates that it will retain a majority of the company's 70 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this


Winning the Culture War Against Queer Kids’ Books

I was celebrating the release of my third middle grade novel, The Truth About Triangles, at a recent bookstore event when someone asked me, “How does it feels to write LGBTQ+ stories for young people?” I paused, overwhelmed by the tangle of words this question brought up. But one word stood out.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-17 08:55:17 UTC ]
More news stories like this


Could You Run a Bookstore Out of Your House?

The Brooklyn book collector with 50,000 books at home, a first look at the new Lord of the Rings movie, and more. Continue reading at Book Riot

[ Book Riot | 2024-06-13 15:00:00 UTC ]
More news stories like this


Inside High Valley Books, the Fashion Bookstore in a Brooklyn Apartment

Bill Hall, the proprietor, has assembled a vast collection of hard-to-find fashion books and magazines coveted by designers and influencers. Continue reading at The New York Times

[ The New York Times | 2024-06-12 09:03:57 UTC ]
More news stories like this


Children's Institute 2024: On with the Show in New Orleans

Bookstore visits, a keynote talk with Meg Medina, and a memorable party at Baldwin & Co. brought a festival atmosphere to the opening hours of ABA's CI2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
More news stories like this


Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this


Free Children’s Bookstore Opens in Pittsburgh

B Is for Books allows kids and families to browse, read, and select up to three books to take home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
More news stories like this


The Rise and Fall of BNN Breaking, an AI-Generated News Outlet

BNN Breaking had millions of readers, an international team of journalists and a publishing deal with Microsoft. But it was just an A.I. chop shop. Continue reading at The New York Times

[ The New York Times | 2024-06-06 04:00:25 UTC ]
More news stories like this


The Uncles in Minneapolis Celebrate 50 Years of Bookselling Perseverance

Four years after two Minneapolis specialty bookstores were destroyed amid unrest following George Floyd's murder, Uncle Hugo’s Science Fiction Bookstore and Uncle Edgar’s Mystery Bookstore are thriving in their new locations. Their owner, Don Blyly, is also celebrating his 50th anniversary as a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
More news stories like this


Indigo Shareholders Approve Sale of Canada's Largest Bookstore Chain

By large majorities, Indigo shareholders approved the sale of the Canadian bookstore chain to private equity firms controlled by Canadian billionaire Gerald Schwartz, an Indigo board member and the husband of Indigo founder and CEO Heather Reisman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
More news stories like this


ABA Reports Strong Financials and Increased Membership for 2024

The American Booksellers Association held its annual meeting and community forum with 128 individuals and store locations in attendance. ABA’s present membership includes 2,433 bookstore companies with 2,844 store locations, representing “an 11% increase in membership year over year,” according... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this


BuzzFeed shares soar as Vivek Ramaswamy takes activist stake

BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York

[ Crains New York | 2024-05-22 14:46:15 UTC ]
More news stories like this


Charges dropped against 4 in Toronto Indigo bookstore vandalism

Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC

[ CBC | 2024-05-22 13:48:29 UTC ]
More news stories like this


Inside Reese Witherspoon’s Literary Empire

In today's book news: an in-depth look at Reese Witherspoon's book club, upcoming books that "should" be bestsellers, why you should buy yourself a bookstore gift card, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-20 18:19:41 UTC ]
More news stories like this


Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
More news stories like this


Column: L.A.'s only Spanish-language children's bookstore will soon get más grande

Cool stuff was everywhere I looked. A compendium of Latin American folk tales. A young-adult version of radio legend Maria Hinojosa's memoir. Picture books teaching Spanish speakers words in Nahuatl and Maya. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-15 13:00:39 UTC ]
More news stories like this


Struggling Fifth Avenue landmark Scribner Building gets a new chapter

The noble but neglected Scribner Building on Fifth Avenue has renewed the lease for its last remaining tenant at a higher rent, marking the first good news in many years for the landmarked property where F. Scott Fitzgerald and Ernest Hemingway used to meet their publisher. Apparel retailer... Continue reading at Crains New York

[ Crains New York | 2024-05-07 09:48:08 UTC ]
More news stories like this


Wisconsin-born satirical news outlet The Onion is sold ... No, really

It's "America's Finest News Source" ... or so it claims. The Onion, a Wisconsin-bred satirical news outlet — once a newspaper but now read only online — has a new owner. Jeff Lawson, the co-founder and recently departed CEO of San Francisco software company Twilio, has purchased The Onion.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-04-27 14:51:02 UTC ]
More news stories like this