No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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Vroman’s Bookstore will close its Hastings Ranch Vroman’s location in Pasadena on May 12, saying that it was “unable to reach an agreement with the property owner” due to “increasing occupancy expenses.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian
[ The Guardian | 2024-03-11 14:00:31 UTC ]
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Just as Engadget was hitting publish on its first posts, I was putting a freshly minted English degree to use working at an indie bookshop in Los Angeles. In seemingly unrelated news, Amazon had just reported its first profitable year after switching from selling books to selling “everything”... Continue reading at Engadget
[ Engadget | 2024-03-08 14:15:57 UTC ]
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There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
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With its award ceremony coming up in May, the British Book Awards program has released its bookstore and small-press shortlists. The post The UK’s Nibbies: Small Press and Bookstore Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-04 16:24:55 UTC ]
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The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times
[ The New York Times | 2024-03-04 15:05:30 UTC ]
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Tumblr and WordPress are reportedly set to strike deals to sell user data to artificial intelligence companies OpenAI and Midjourney. 404 Media reports that the platforms’ parent company, Automattic, is nearing completion of an agreement to provide data to help train the AI companies’ models. It... Continue reading at Engadget
[ Engadget | 2024-02-27 20:56:31 UTC ]
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Book Rack is the second San Gabriel Valley bookstore to face a reckoning this year. The owner of Vroman's in Pasadena put the store up for sale because he wants to retire. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-26 11:00:30 UTC ]
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This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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The Ripped Bodice knows the romance genre inside and out — and they revealed the swoon-worthy books to read right now. Continue reading at HuffPost
[ HuffPost | 2024-02-13 10:45:18 UTC ]
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Private equity investor James Rhee, author of 'Red Helicopter,' suggested ways to amplify a bookstore or brand’s intangible qualities, and conflict resolution specialist William Ury, author of 'Possible,' advised booksellers on how to deal with people's differences "constructively." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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It’s fashion week in New York City, which (alas) doesn’t usually concern us all that much here at Literary Hub. But last night, Anna Sui introduced her fall 2024 collection, entitled “WHODUNNIT!!!,” with a runway show at iconic bookstore The Strand—to best set the stage for its literary... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-12 18:52:59 UTC ]
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There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl... Continue reading at AdWeek
[ AdWeek | 2024-02-12 01:06:09 UTC ]
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Ewan MacGregor's marvelous mustache, a legendary California bookstore is up for sale, and Florida is (sigh) at it again. Continue reading at Book Riot
[ Book Riot | 2024-02-08 15:42:21 UTC ]
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Vroman’s is a community landmark in Pasadena, Calif. Now, its longtime owner says he’s ready to turn over the reins. Continue reading at The New York Times
[ The New York Times | 2024-02-08 14:22:44 UTC ]
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Two investment firms led by Canadian billionaire Gerald Schwartz—an Indigo board member, husband of founder Heather Reisman, and the company's majority owner—has made an offer to acquire the remaining shares of Canada's largest bookstore chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2024-01-29 11:30:00 UTC ]
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Bookstore workers at San Francisco’s City Lights Booksellers and Publishers have agreed to unionize, with the City Lights Workers Union joining the Industrial Workers of the World Local 660. City Lights management has voluntarily recognized the union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Collette Morgan, owner of the Minneapolis children's bookstore that she and her then-husband opened in 1992, has transferred its ownership to four of the store's eight employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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