The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take on last night’s Democratic presidential debate kick-off—from The Washington Post’s straightforward “Winners and losers from the Democratic presidential debate’s first night” to BuzzFeed’s totally on-brand “14 Super Awkward Moments From The First Night Of The Democratic Debate.” But if you want an actually useful perspective on how last night’s and tonight’s debates will change the political calculus, head over to FiveThirtyEight for “You Wanted A Better Way To Judge The Debates? So Did We.” As Aaron Bycoffe and Julia Wolfe write, The best measure we normally have for who “won” a debate is polling that simply asks respondents that question—“Who do you think won?” But candidates don’t enter the debates on equal footing; some are more popular or better known than others. To really understand who was helped or hurt by their debate performance, you’d want both the “before” and “after” pictures. So we’re partnering with Morning Consult to track how feelings about the candidates change by interviewing the same group of voters—people who say they’re likely to vote in the Democratic primary—before and after the first two primary debates. As of this writing, the first-night results are... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
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Microsoft to Shutter MSDN Magazine After November Issue

Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
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New York Magazine releases an entire Trump-free issue

New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry

Describing a gradual decline in revenue for the US book business, the AAP's StatShot annual report estimates that the industry made $25.82 billion in 2018. The post AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 03:19:46 UTC ]
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Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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Issues and Debate at India’s 2019 Jaipur Bookmark Program: Freedom to Publish

The Jaipur Bookmark professional publishing program this year had Norway as its Country Partner and a visit from the Frankfurter Buchmesse's Juergen Boos. The post Issues and Debate at India’s 2019 Jaipur Bookmark Program: Freedom to Publish appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-01 00:00:00 UTC ]
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Seventeen Magazine Cutting Publication Schedule to ‘Special’ Issues Only

Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice,... Continue reading at AdWeek

[ AdWeek | 2018-11-16 00:00:00 UTC ]
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Minnesota Business Magazine To Cease Operations | Industry Notes

Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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Heads roll at 'Cosmopolitan' amid the magazine industry rollercoaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
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Heads roll at 'Cosmopolitan' amid the magazine industry roller coaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
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The Magazine Industry’s David Pecker Problem

It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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New York Magazine Appears to Be for Sale | Industry Notes

Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Industry Notes: Zuiker Press’ Issue-Based Graphic Novels; Sweden’s Thunderful Publishing and Rising Star

The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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