Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take on last night’s Democratic presidential debate kick-off—from The Washington Post’s straightforward “Winners and losers from the Democratic presidential debate’s first night” to BuzzFeed’s totally on-brand “14 Super Awkward Moments From The First Night Of The Democratic Debate.” But if you want an actually useful perspective on how last night’s and tonight’s debates will change the political calculus, head over to FiveThirtyEight for “You Wanted A Better Way To Judge The Debates? So Did We.” As Aaron Bycoffe and Julia Wolfe write, The best measure we normally have for who “won” a debate is polling that simply asks respondents that question—“Who do you think won?” But candidates don’t enter the debates on equal footing; some are more popular or better known than others. To really understand who was helped or hurt by their debate performance, you’d want both the “before” and “after” pictures. So we’re partnering with Morning Consult to track how feelings about the candidates change by interviewing the same group of voters—people who say they’re likely to vote in the Democratic primary—before and after the first two primary debates. As of this writing, the first-night results are... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this