Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]

Other news stories related to: " Sabra will take over a NY restaurant to promote hummus uses beyond dips "

A History of Me, by Marlene Olin

Pandemic Dispatches Photo by Burgess Milner / Unsplash Winnowing down to essentials during a pandemic, a writer with too much time to think cleans out her closet and immediately regrets letting go of a sweater. We’ve all been there, right? When a... Continue reading at World Literature Today

[ World Literature Today | 2021-09-27 19:31:27 UTC ]
More news stories like this

Where Intimacy Meets Tactility: Artists and Publishers on the Nature of the Photobook

For nearly every type of book, the physical book is not the thing we admire. The merit is situated outside the paper and glue. A novel, collection of short stories, memoir, gathering of poems, all create a story—whatever that may mean—in a reader’s head. A cookbook creates a fine meal upon a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
More news stories like this

This Week's Bestsellers: September 13, 2021

'Washington Post' investigative reporter Craig Whitlock has the #6 book in the country with 'The Afghanistan Papers.' Plus a cookbook and party guide inspired by 'The Nightmare Before Christmas' also lands in our top 10, and contemporary romance author Helen Hoang makes her first appearance on... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-10 04:00:00 UTC ]
More news stories like this

Jamie Oliver's Together whips up another number one

Jamie Oliver's Together (Michael Joseph) has debuted in the UK Official Top 50 number one, becoming his 19th cookbook to hit the top spot. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 12:31:55 UTC ]
More news stories like this

Jamie Oliver TV series searches for cookbook star with PMJ and Channel 4

Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 11:26:19 UTC ]
More news stories like this

Flamin’ Hot Mountain Dew Was Pretty Much Inevitable

Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing... Continue reading at AdWeek

[ AdWeek | 2021-08-25 15:58:07 UTC ]
More news stories like this

Jane's Patisserie takes the cake in the top spot

Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller

[ The Bookseller | 2021-08-10 07:50:17 UTC ]
More news stories like this

Quadrille lands Bradford's cookbook on Sierra Leone's cuisine

Quadrille is to publish Sweet Salone, a cookbook on the food of Sierra Leone by chef Maria Bradford. Continue reading at The Bookseller

[ The Bookseller | 2021-05-08 01:52:21 UTC ]
More news stories like this

This Week's Bestsellers: April 26, 2021

Sally Hepworth's 'The Good Sister,' a breakthrough title for the thriller author, debuts at #6 on our hardcover fiction list. Plus Patrick Radden Keefe follows 'Say Nothing' with 'Empire of Pain,' #12 in hardcover nonfiction, and Pepper Teigen joins daughter Chrissy on the cookbook shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this

Fancy Feast Wants You to Eat Like Your Cat

Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made... Continue reading at AdWeek

[ AdWeek | 2021-04-16 18:35:41 UTC ]
More news stories like this

Get 'Machine Learning for Cybersecurity Cookbook' ($31.99 value) FREE for a limited time

Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews

[ Betanews | 2021-04-01 11:33:09 UTC ]
More news stories like this

Chrissy Teigen leaves Twitter, citing abuse and hate on the platform

TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian

[ The Guardian | 2021-03-25 12:40:11 UTC ]
More news stories like this

NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age

[ Advertising Age | 2021-03-19 10:00:00 UTC ]
More news stories like this

An Old Book Filled With New Ways to Heat Meaty Treats

Our food writer found a cure for this never-ending winter in a 17-year-old cookbook that elevates the art of the slow braise. Continue reading at Wired

[ Wired | 2021-03-07 12:00:00 UTC ]
More news stories like this

Maria Guarnaschelli, influential cookbook editor, dies at 79

She brought her exacting tastes, both literary and culinary, to undertakings including a massive update of the time-honored tome ‘Joy of Cooking.’ Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 13:23:20 UTC ]
More news stories like this

Legendary Cookbook Editor Maria Guarnaschelli Dies at 79

The editor behind the 1997 revision of 'The Joy of Cooking' and many other influential cookbooks, as well as works of nonfiction and literature, died on Saturday on Long Island. She was 79. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this

How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
More news stories like this

Get 'Network Automation Cookbook' ($27.99 value) FREE for a limited time

Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews

[ Betanews | 2021-01-20 14:20:02 UTC ]
More news stories like this