Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
These days, there's a cookbook for practically every franchise. We talk to two writers behind cookbooks for Tolkien and H.P. Lovecraft. Continue reading at Book Riot
[ Book Riot | 2023-11-24 11:35:00 UTC ]
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The first edition of De Los|Reads features a new fiction book from Mario Vargas Llosa, a cookbook from Sandra A. Gutierrez, several memoirs and a book for children who aren't ready for bed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-16 05:37:22 UTC ]
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It took Phaidon, which turned 100 this year, 82 years to step into the kitchen. But once it did, it found a niche of its own—and owned it. Executive commissioning editor of food Emily Takoudes spoke with PW about the publisher's cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Erin French has the #7 book in the country with 'Big Heart Little Stove,' which follows her cookbook 'The Lost Kitchen' and memoir 'Finding Freedom.' Plus the Fonz writes about 'Being Henry,' and a new hockey romance skates onto our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Barry Enderwick, who posts on social media as Sandwiches of History, aims to recreate the recipes as exactly as possible, before adding a twist that turns the relic into a modern meal idea. Continue reading at CBC
[ CBC | 2023-11-08 20:08:50 UTC ]
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‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
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A prominent cookbook author, critic and memoirist, she reinvigorated the dishes of her native France with a globe-trotter’s sensibility. Continue reading at The New York Times
[ The New York Times | 2023-10-13 19:06:37 UTC ]
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A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times
[ The New York Times | 2023-09-18 09:01:07 UTC ]
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BookTok fave Lucy Score wins points for 'Things We Left Behind,' the #2 book in the country. Plus new fiction and nonfiction with starred PW reviews hit the list, and new cookbook titles get right to the point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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The new cookbook from Bricia Lopez approaches Mexican cuisine with a festive, LA vibe. The recipes, which heavily feature open-flame cooking, are universally delicious. Continue reading at Wired
[ Wired | 2023-09-06 13:00:00 UTC ]
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Naomi Duguid’s The Miracle of Salt is a magnificent single-ingredient trip around the world. Continue reading at Wired
[ Wired | 2023-08-22 13:00:00 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-08 19:48:59 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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William Morrow lands Hugo and Nebula award winner Nnedi Okorafor, drag queen Kim Chi sells a cookbook to Union Square, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
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Multipurpose cooking devices that can more or less do it all can be incredibly handy to have in the kitchen. A single product that can pressure cook, air fry, bake, slow cook and even sous vide can save you lots of money and counter real estate. Ninja's Foodi pressure cookers are among the best... Continue reading at Engadget
[ Engadget | 2023-04-20 14:44:07 UTC ]
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Cooking via “sous vide” might sound complicated and intimidating, but it’s actually a lot easier than you might think. French for “under vacuum,” “sous vide” simply translates to immersing vacuum-sealed food in a temperature-controlled water bath until the food is cooked to your liking. Instead... Continue reading at Engadget
[ Engadget | 2023-04-14 15:18:21 UTC ]
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Novelist and 'The Glass Castle' memoirist Jeannette Walls returns with 'Hang the Moon,' #4 on our hardcover fiction list. Plus Alka Joshi completes her Jaipur trilogy with 'The Perfumist of Paris,' and post–Twitter storm, Alison Roman fans find the cookbook author to be just 'Sweet Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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The cover of the cookbook shows a bamboo basket laden with bell peppers, asparagus, and broccoli. Surrounding it on the table are scallions, ginger, dried mushrooms, peapods, a red onion. A fish, an eggroll, some dumplings, a pair of chopsticks. In the background, a white ceramic soup tureen... Continue reading at Electric Literature
[ Electric Literature | 2023-04-04 11:05:00 UTC ]
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The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:33:00 UTC ]
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