Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]

Other news stories related to: " Sabra will take over a NY restaurant to promote hummus uses beyond dips "

Third diabetes cookbook from Katie and Giancarlo Caldesi to Kyle Books

Kyle Books, part of the Octopus Publishing Group, will published Katie and Giancarlo Caldesi's The 30 Minute Diabetes Cookbook: Eat to Beat Diabetes with 100 Easy Low‐carb Recipes in March 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 21:58:13 UTC ]
More news stories like this

Headline Home to publish Raymond Blanc tie-in cookbook

Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 20:53:47 UTC ]
More news stories like this

Hardie Grant dishes up Gill's latest cookbook

Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 14:24:16 UTC ]
More news stories like this

Seven Dials to publish Cooper's 20-minute budget-friendly recipes

Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 11:42:02 UTC ]
More news stories like this

The Cookbook That Keeps Memories of a Maine Inn Alive

My cookbooks live on a shelf above my writing desk. Essentials of Classic Italian Cooking and The New York Times Cookbook passed down to me by grandma, The Vegetarian Epicure and In Pursuit of Flavor by my mother. Nestled between them is a slim spine you won’t find anywhere else—it’s long been... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-01 08:48:59 UTC ]
More news stories like this

Get 'Linux Administration Cookbook' ($35.99 value) FREE for a limited time

Linux is one of the most widely used operating systems among system administrators, and even modern application and server development is heavily reliant on the Linux platform. The Linux Administration Cookbook is your go-to guide to get started on your Linux journey. It will help you understand... Continue reading at Betanews

[ Betanews | 2020-09-22 15:03:07 UTC ]
More news stories like this

Religion Book Deals: September 9, 2020

A Christmas cookbook of historic Vatican recipes; Titles to nurture women's thirst for faith; Resources for parents of LGBT youth, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
More news stories like this

Black Chefs Are Landing More Cookbook Deals. Is That Enough?

African-American food writers are seeing more interest among publishers, but the ones who have been burned by the experience warn that the industry’s problems go further than advances and paychecks. Continue reading at The New York Times

[ The New York Times | 2020-08-24 09:00:23 UTC ]
More news stories like this

John Blake scoops Stark's student cookbook debut

John Blake Publishing has scooped the debut cookbook from Chris Stark, a BBC Radio 1 and 5 Live DJ who co-hosts the hit "That Peter Crouch Podcast". Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 12:39:19 UTC ]
More news stories like this

HRH The Duke of Cambridge writes foreword for Kyle Cathie's charity cookbook

Kyle Cathie has compiled A Taste of Home to raise funds for The Passage, London's largest homeless charity. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 03:31:20 UTC ]
More news stories like this

Celebrate with a Feast: A Conversation with Irina Georgescu

A COOKBOOK IS a kind of invitation to its author’s table. So it is with Irina Georgescu’s book Carpathia: Food from the Heart of Romania, which draws overdue attention to the food of her native country. Of course, the culinary world is crowded and chaotic at the best of times. Turmoil such as it... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-05-23 17:00:06 UTC ]
More news stories like this

My 6 Favorite Cookbook Authors and Their One Must-Have Cookbook

Check out tried-and-true recipes crafted by these skilled chefs, and keep these must-have cookbooks at the ready in your kitchen library. Continue reading at Book Riot

[ Book Riot | 2020-05-21 10:38:04 UTC ]
More news stories like this

The feedback-loop logic of Trump’s magic medicine

On Monday, President Trump casually told reporters that he’s been taking hydroxychloroquine, an antimalarial drug he has repeatedly touted as effective against COVID-19, the disease caused by the new coronavirus. The reporters seemed stunned. “I was just waiting to see your eyes light up when I... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-20 12:10:26 UTC ]
More news stories like this

Dishoom asks cookbook pirates to donate to charity appeal

After a bootleg of its recipe book was sent to ‘everyone and their nice auntie’, restaurant chain appeals to readers to buy copies or donate to Hospitality ActionThe UK restaurant chain Dishoom has appealed for readers to buy their eponymous cookbook or donate to charity, after a pirated version... Continue reading at The Guardian

[ The Guardian | 2020-05-14 15:38:19 UTC ]
More news stories like this

Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this

Chef and cookbook author Alison Roman shares her essential kitchen gadgets

Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company

[ Fast Company | 2020-04-29 07:00:52 UTC ]
More news stories like this

Four short links: 28 April 2020

Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar

[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
More news stories like this

The Community Cookbook Is Reborn for a Time of Scarcity and Sharing

Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times

[ The New York Times | 2020-04-28 09:00:19 UTC ]
More news stories like this