Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
Sheraton, former 'New York Times' food critic and cookbook author, talks about the challenges and joys of creating the ultimate foodie bucket list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
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The journalist who broke, and continues to break, the NSA Snowden leaks may be off to Greenwald–ier pastures with the launch of his exciting new journalism venture, but on Friday the Guardian published an incredible NSA explainer that breaks down and visualizes some of the newest, and most... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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'The Man Who Changed the Way We Eat' is a not-very-filling biography of the late Craig Claiborne, a food editor, restaurant critic and cookbook author who helped shape the modern American food world.The Man Who Changed the Way We Eat Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
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