October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, broadcast ad revenue was up 12 percent over last October, while cable revenues jumped 9 percent, thanks to upfront price increases, a healthy scatter market (ad time bought during the season as opposed to upfronts) and the football season. It was broadcast TV's best month since January 2014, according to SMI. (Spot TV was up 5 percent, and local/MSO cable was up 18 percent, while syndication ad spending dropped 8 percent.) Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains. "The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season," said SMI chief commercial officer James Fennessy in a statement. "While recent C3 ratings continue to be soft, the networks seem to be doing a great job of demonstrating to brands that their C7 performance and well-engaged and targeted audiences more than make up for any shortfalls." SMI found that TV bookings overall were up 10 percent in October but down 3 percent for the calendar year to date. Upfront ad... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-18 00:00:00 UTC ]
News tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites

Other Publishing stories related to: 'October Was Broadcast TV's Best Advertising Month Since January 2014'

October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek

[ AdWeek | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites

AAP Monthly StatShot, October 2014

Led by gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print formats #figures released

AAP Monthly Statshot, January 2014

Led by a 65.1% increase in ebook sales, January sales jumped 43.7% in the children’s/young adult category compared to January 2013, according to figures in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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October Was a Rough Month for Publishing Industry Sales

With sales in the adult books and children’s/young adult categories falling 16.4% and 9.9%, respectively, total industry sales dropped 9.3% in October from a year ago for the 1,370 publishers that report results to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
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NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’

The United States market is on track for 'one of the highest volume years for US trade book sales in NPD BookScan history.' The post NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-10 14:47:08 UTC ]
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Books of the Month: October 2020

Every month, The Bookseller's expert previewers highlight a selection of the new fiction, non-fiction, children's and paperback titles coming out. Here, we share their top picks for October's new releases. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 22:41:24 UTC ]
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AAP Monthly StatShot, January

Sales from the 1,361 publishers that reported data to AAP were up 3.7% in January over January 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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Books of the Month: January 2020

The Bookseller's expert previewers share their top picks from January's new fiction, non-fiction, children's and paperback releases. Continue reading at The Bookseller

[ The Bookseller | 2020-01-03 12:42:18 UTC ]
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Apple TV+ will drop every episode of ‘Little America’ on January 17th

Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget

[ Engadget | 2019-12-12 23:19:00 UTC ]
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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst

Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst

Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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AAP StatShot Monthly Report for October: A Rare Rise for Ebooks

For a second time in two years, the Association of American Publishers cites a rise in ebook revenues, as downloaded audio charges ahead as the main gainer. The post AAP StatShot Monthly Report for October: A Rare Rise for Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
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'Huge' TV adaptation of My Brilliant Friend set for broadcast

The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller

[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Monthly E-Ranking: TV boost for The Handmaid's Tale

The Handmaid’s Tale has leapfrogged Paula Hawkins’ Into the Water to claim the Monthly E-Book Ranking top spot for June. Continue reading at The Bookseller

[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
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