NBC Universal Makes Another $200 Million Investment in BuzzFeed

Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for advertisers and sharing it across social media, according to a statement from the companies Monday. It will also help BuzzFeed expand its digital video production, such as its popular food media network, Tasty, they said.NBC's latest investment values BuzzFeed at about $1.7 billion, according to a person familiar with the matter. Last year, Comcast's TV and film division made separate $200 million investments in BuzzFeed and Vox Media, the online publisher of the Verge, Eater and Recode. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-22 00:00:00 UTC ]
News tagged with: #online video #ad sales #person familiar #vox media #online publisher

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NBC Universal Nearing Another $200M Investment in BuzzFeed

NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age

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Why NBCU Invested $200 Million in Vox

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BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

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[ Fast Company | 2016-02-19 00:00:00 UTC ]
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U.K. Investment Group Acquires Barnes & Noble for $683 Million

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How BuzzFeed Is Making its Video Shows Business Sustainable

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BuzzFeed to lay off 200 staff in latest round of cuts

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NBC's telecast of Golden Globe Awards draws 19 million viewers, down 5% from last year

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How one Kiwi author is making $200,000 a year publishing romance novels online

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NBCUniversal Closing In On a $250 Million BuzzFeed Deal

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