Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, broadcast ad revenue was up 12 percent over last October, while cable revenues jumped 9 percent, thanks to upfront price increases, a healthy scatter market (ad time bought during the season as opposed to upfronts) and the football season. It was broadcast TV's best month since January 2014, according to SMI. (Spot TV was up 5 percent, and local/MSO cable was up 18 percent, while syndication ad spending dropped 8 percent.) Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains. "The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season," said SMI chief commercial officer James Fennessy in a statement. "While recent C3 ratings continue to be soft, the networks seem to be doing a great job of demonstrating to brands that their C7 performance and well-engaged and targeted audiences more than make up for any shortfalls." SMI found that TV bookings overall were up 10 percent in October but down 3 percent for the calendar year to date. Upfront ad... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October 2016 compared to the same month in 2015, while sales in the children’s/young adult segment rose 1.9%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Sales in the adult trade category fell 12.9% in the first month of 2016, compared to January 2015, according to the trade houses that report figures to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Sales of adult ebooks dropped 22% in October compared to October 2014, and sales of children’s/YA ebooks fell 44.7%, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States. The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Sales of adult trade books rose 7.3% in January 2015, compared to January 2014, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Sales of adult trade books fell 11.8% in September compared to September 2013, according to AAP’s monthly StatShot program. Sales dropped in all three adult print segments, while ebook sales rose 0.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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In October, blog-to-book titles trailed the Barefoot Contessa, who topped our Cookbook bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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As Vroman's begins celebrating its 120th, other, younger, stores are finding their way by combining an office and online retail (Russo's Books) or seeking nonprofit status (Wild Iris Books). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Michael Connelly, author of 'The Burning Room' (Little, Brown and Company, 9780316225939) will appear on 'CBS This Morning' on Monday, November 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Sales of adult trade books were down 2.2% in the first seven months of 2014, compared to the same period in 2013, while sales in the children’s/YA segment rose 25.8%, according to AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Philippe de Montebello and Martin Gayford, authors of 'Rendez-vous with Art' (Thames & Hudson, 9780500239247), will appear on 'Charlie Rose' on Thursday, October 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Chris Baty, author of 'No Plot? No Problem: A Low-stress, High-velocity Guide to Writing a Novel in 30 Days' (Chronicle Books, 9781452124773) will appear on KERA-FM's 'Think' radio show Wednesday, October 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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Tanya Holland, author of 'Brown Sugar Kitchen' (Chronicle Books, 9781452122342), will appear on NBC's 'Today' on Tuesday, October 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at the latest novel by Icelandic author Sjon, which won Best Icelandic Novel of the Year in 2013; a debut from a Swedish criminologist; the German bestseller by Robert Seethaler, 'A Lifetime;' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Mark Mothersbaugh, author of 'Mark Mothersbaugh: Myopia' (Princeton Architectural Press, 9781616892623), will appear on 'Studio 360' on Saturday, October 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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This week, Gaiman tackles Hansel and Gretel, plus more locked-room mysteries than you can shake a stick at. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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This week was marked by a particularly happy ending in the Bronx. Barnes & Noble reversed its decision to close its store there, the last brick-and-mortar in the borough, and will stay for at least two more years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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A starred review for Rob and Kristen Bell's new book on marriage; the best examination to date of Pope Francis, who he is, and what to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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