Bio Channel's Website to Outlive the TV Network

A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the site, along with A&E's Lifetimemoms.com. A&E will continue to produce more than 100 short-form videos for Bio's site a year. The companies will share profits from ad sales on the sites and in the videos, they said.Although Bio Channel failed to hold a large enough TV audience to extend its own life, the site is big enough to interest A&E in continuing that part of the brand in some fashion, Mr. Suratt said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-28 00:00:00 UTC ]

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