Bio Channel's Website to Outlive the TV Network

A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the site, along with A&E's Lifetimemoms.com. A&E will continue to produce more than 100 short-form videos for Bio's site a year. The companies will share profits from ad sales on the sites and in the videos, they said.Although Bio Channel failed to hold a large enough TV audience to extend its own life, the site is big enough to interest A&E in continuing that part of the brand in some fashion, Mr. Suratt said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-28 00:00:00 UTC ]

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BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

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[ Digiday | 2016-10-27 00:00:00 UTC ]
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Soundbites and salacious quotes: How Fox News surged on Instagram

Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

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[ Digiday | 2016-04-06 00:00:00 UTC ]
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24.95 million viewers watch the Grammys, a slight decline from last year

The Grammy Awards averaged 24.95 million viewers on CBS, off slightly from last year's telecast, according to Nielsen. The TV audience for the ceremony held at the Staples Center, which featured performances by Taylor Swift, Lady Gaga, Adele and Kendrick Lamar, was 1.5% below the 25.3 million... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-17 00:00:00 UTC ]
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‘We’re looking for mistresses': How obit site Legacy combats trolling the deceased

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[ Digiday | 2016-01-18 00:00:00 UTC ]
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October Was Broadcast TV's Best Advertising Month Since January 2014

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[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Donald Trump lifts 'SNL' to highest rating since January 2012

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[ Los Angeles Times | 2015-11-08 00:00:00 UTC ]
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Axel Springer Raises Outlook, Citing Strength of Ad Sales

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[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

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[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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How Legacy.com is turning obits into business

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[ Digiday | 2015-09-24 00:00:00 UTC ]
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[ Digiday | 2015-09-17 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

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[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Adland Vet Mitchell Caplan Joins IBT Media as First CMO

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[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

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[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

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[ AdWeek | 2015-06-02 00:00:00 UTC ]
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[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

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[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

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[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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