How Legacy.com is turning obits into business

Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as advertising. Trying to shake down mourners could come off as distasteful, but Legacy.com makes sure the purchase (and overall site) experience is tasteful. "Death," said Legacy.com’s Kim Evenson, "is one of those things you really want to do right." The post How Legacy.com is turning obits into business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-24 00:00:00 UTC ]
News tagged with: #business appeared #digital publisher

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How Legacy.com is turning obits into business

Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading at Digiday

[ Digiday | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business appeared #digital publisher


BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

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How Trump has turned the presidency into an arm of his own business

Forbes staff writer Dan Alexander argues the president has grotesquely abused public power for private gain. Continue reading at The Washington Post

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Global revenues dip at S&S but UK business sees 'turning point'

Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller

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‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday

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Publishers fear for territorial rights as business turns global

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‘We’re looking for mistresses': How obit site Legacy combats trolling the deceased

Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading at Digiday

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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

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Turn, turn, turn

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Busy Busy Busy: Books Urge, Slow Down

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Bobit Business Media Acquires Newport Business Media

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Smiths News boosts business with airline and ebook business

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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

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Simon & Schuster Turns 100

Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot

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Simon & Schuster Turns 100 With a New Owner and a Sense of Optimism

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Publishers turn to other platforms to address platform referral traffic issues

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Simon Acumen, New Business Imprint, Launches at Simon Element

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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

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[ Digiday | 2024-03-27 04:01:00 UTC ]
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The Boom in Middle Grade Novels Turned Comics

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