How Legacy.com is turning obits into business

Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as advertising. Trying to shake down mourners could come off as distasteful, but Legacy.com makes sure the purchase (and overall site) experience is tasteful. "Death," said Legacy.com’s Kim Evenson, "is one of those things you really want to do right." The post How Legacy.com is turning obits into business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-24 00:00:00 UTC ]
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Alexandra Chang Turns the Pain of a Friendship Breakup Into a Short Story

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[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Trauma and drama: Britney Spears and the risky business of celebrity memoirs

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[ CBC | 2023-10-28 08:00:00 UTC ]
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Pagan Parents Turn to Publishing for Kids

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[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Marie Ndiaye on a Novel’s Many Twists and Turns

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[ Literrary Hub | 2023-10-24 08:20:28 UTC ]
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Why executives at Esports Business Summit are (still) bullish on competitive gaming

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[ Digiday | 2023-10-24 04:01:00 UTC ]
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[ Fast Company | 2023-10-17 06:00:00 UTC ]
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Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

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[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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The Guardian view on the Murdoch handover: Lachlan inherits a dark legacy | Editorial

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[ The Guardian | 2023-09-22 17:40:41 UTC ]
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[ Digiday | 2023-09-20 04:01:00 UTC ]
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London’s FT Business Book of the Year: A 15-Title Longlist

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[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

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