Why You Should Try Hacking Books

A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out that it’s not the end and they’ve much more embraced it,” said Steven Rosato, event director of the largest book trade show in North America, Book Expo America, which is happening this week in New York. But in an industry that has hardly changed in centuries, what is there to hack? An Industry In Need Of Rebuilding “All the growth in the publishing industry is coming from digital products and services,” says Rosato. Other industry types have even started to see Amazon’s buy-out of Goodreads in a positive light. “It has actually created more excitement,” said Joanna Stone-Herman, CEO of Librify, a digital book club startup. “The big multiple paid makes you realize that this is where great value is being created.”Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-05-30 00:00:00 UTC ]

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