When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York
[ Crains New York | 2024-09-20 18:17:38 UTC ]
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Stephen Colbert and Evie McGee Colbert once had a falling out over a spoon, but their new cookbook has them in the kitchen, with love, laughter, and the right utensils. Continue reading at The New York Times
[ The New York Times | 2024-09-15 09:03:46 UTC ]
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Stephen Colbert and Evie McGee Colbert once had a falling out over a spoon, but their new cookbook has them in the kitchen, with love, laughter, and the right utensils. Continue reading at The New York Times
[ The New York Times | 2024-09-15 09:03:46 UTC ]
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The cookbook author is bringing her YouTube show to TV, thanks to Tastemade’s streaming channels. Esteemed cookbook author Alison Roman is finally getting a TV show—but not on the Food Network. Continue reading at Fast Company
[ Fast Company | 2024-09-03 12:00:00 UTC ]
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A decade ago, it was dusky green matcha. Then came masala chai, yuzu and ube. Now another distinct Asian ingredient is wending its way through New York City’s dining scene.Pandan is a staple ingredient in Southeast Asian cuisine, used to give beverages, desserts and savory dishes a simultaneous... Continue reading at Crains New York
[ Crains New York | 2024-08-30 10:03:04 UTC ]
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Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News
[ ABC News | 2024-08-08 14:54:47 UTC ]
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An environmentalist mermaid, a cookbook for young scientists, the story of an Olympic champion, and more of today's best kids' book deals! Continue reading at Book Riot
[ Book Riot | 2024-07-03 15:05:00 UTC ]
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Restaurateur Josh Niland and recipe developer Hetty Lui McKinnon scoop prizes in food publishing awards, which also honoured aid worker Zomi FrankcomGet our weekend culture and lifestyle emailTwo Australian cookbook authors have won prizes in this year’s James Beard Foundation awards, dubbed the... Continue reading at The Guardian
[ The Guardian | 2024-06-11 07:21:43 UTC ]
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Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
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Poetry from the Young People’s Poet Laureate, the adventures of Eloise, a DIY cookbook for young chefs, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-29 15:16:09 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over... Continue reading at AdWeek
[ AdWeek | 2024-05-14 21:45:47 UTC ]
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Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
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Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek
[ AdWeek | 2024-05-03 18:16:20 UTC ]
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Which cookbook or foodie memoir would you like your book club to discuss and make the food from? Continue reading at Book Riot
[ Book Riot | 2024-03-13 17:00:00 UTC ]
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Start your cooking journey with these excellent step-by-step cookbook that offers not only the how behind a recipe but also the why. Continue reading at Book Riot
[ Book Riot | 2024-02-23 12:00:00 UTC ]
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Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Not only is her latest cookbook her first best seller, the veteran chef has come around to whimsical rainbow flair on baked goods. Continue reading at The New York Times
[ The New York Times | 2023-12-14 10:02:00 UTC ]
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Sustainable diets have been around for ages. An emerging cookbook genre that tackles the climate crisis signals a new appetite for change. Continue reading at Wired
[ Wired | 2023-12-02 13:00:00 UTC ]
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