When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times
[ The New York Times | 2021-10-04 18:09:38 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Pandemic Dispatches Photo by Burgess Milner / Unsplash Winnowing down to essentials during a pandemic, a writer with too much time to think cleans out her closet and immediately regrets letting go of a sweater. We’ve all been there, right? When a... Continue reading at World Literature Today
[ World Literature Today | 2021-09-27 19:31:27 UTC ]
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For nearly every type of book, the physical book is not the thing we admire. The merit is situated outside the paper and glue. A novel, collection of short stories, memoir, gathering of poems, all create a story—whatever that may mean—in a reader’s head. A cookbook creates a fine meal upon a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
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'Washington Post' investigative reporter Craig Whitlock has the #6 book in the country with 'The Afghanistan Papers.' Plus a cookbook and party guide inspired by 'The Nightmare Before Christmas' also lands in our top 10, and contemporary romance author Helen Hoang makes her first appearance on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-10 04:00:00 UTC ]
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Jamie Oliver's Together (Michael Joseph) has debuted in the UK Official Top 50 number one, becoming his 19th cookbook to hit the top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 12:31:55 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing... Continue reading at AdWeek
[ AdWeek | 2021-08-25 15:58:07 UTC ]
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Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
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Quadrille is to publish Sweet Salone, a cookbook on the food of Sierra Leone by chef Maria Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-05-08 01:52:21 UTC ]
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Sally Hepworth's 'The Good Sister,' a breakthrough title for the thriller author, debuts at #6 on our hardcover fiction list. Plus Patrick Radden Keefe follows 'Say Nothing' with 'Empire of Pain,' #12 in hardcover nonfiction, and Pepper Teigen joins daughter Chrissy on the cookbook shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made... Continue reading at AdWeek
[ AdWeek | 2021-04-16 18:35:41 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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Our food writer found a cure for this never-ending winter in a 17-year-old cookbook that elevates the art of the slow braise. Continue reading at Wired
[ Wired | 2021-03-07 12:00:00 UTC ]
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She brought her exacting tastes, both literary and culinary, to undertakings including a massive update of the time-honored tome ‘Joy of Cooking.’ Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:23:20 UTC ]
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The editor behind the 1997 revision of 'The Joy of Cooking' and many other influential cookbooks, as well as works of nonfiction and literature, died on Saturday on Long Island. She was 79. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company
[ Fast Company | 2021-02-03 07:00:40 UTC ]
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