When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
The celebrity cookbook is a curious genre: its essential premise is that a person who is famous for something other than cooking can, on the basis of that fame, also teach us how to cook. At the same time, it’s a tried-and-true publishing gambit: Gwyneth Paltrow and Stanley Tucci are following... Continue reading at Electric Literature
[ Electric Literature | 2021-12-23 12:05:00 UTC ]
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Authors including Howard Jacobson, novelist and comedian Isy Suttie and cookbook writer and cultural anthropologist Claudia Roden are among the line-up for Jewish Book Week, which returns as an in-person event next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-04 00:04:57 UTC ]
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U.S. copyright law protects all kinds of creative material, but recipe creators are mostly powerless in an age and a business that are all about sharing. Continue reading at The New York Times
[ The New York Times | 2021-11-29 21:11:57 UTC ]
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In “Taste Makers,” Mayukh Sen profiles successful female chefs and cookbook authors – immigrants – who made an impact on American food culture. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-19 17:00:15 UTC ]
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Famous for her scholarly works, the cookbook author Claudia Roden shows off her lyrical side with her latest, “Claudia Roden’s Mediterranean.” Continue reading at The New York Times
[ The New York Times | 2021-11-01 21:21:13 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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These gifts for cookbook lovers are fun, clever, and forever come out at the perfect temperature. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-10-25 10:40:00 UTC ]
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Kyle Books has landed a "vibrant" vegetarian cookbook by chef and food photographer Joe Woodhouse. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 14:47:53 UTC ]
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Octopus Books imprint Hamlyn has picked up Can You Make That Gluten-Free?, the first cookbook from reality TV star and "Celebrity Masterchef" finalist Megan McKenna. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 21:23:27 UTC ]
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Copies of Makan, a collection of Singaporean recipes by Elizabeth Haigh, have been withdrawn after suggestions that she ‘copied or paraphrased’ another authorA cookbook by former MasterChef contestant and restaurant owner Elizabeth Haigh has been quietly pulled from circulation by its publisher... Continue reading at The Guardian
[ The Guardian | 2021-10-11 15:30:16 UTC ]
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Bloomsbury has withdrawn a cookbook by Elizabeth Haigh from circulation, following claims from fellow author Sharon Wee that content had been "copied or paraphrased" from her book without consent. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 07:10:16 UTC ]
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The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times
[ The New York Times | 2021-10-04 18:09:38 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Pandemic Dispatches Photo by Burgess Milner / Unsplash Winnowing down to essentials during a pandemic, a writer with too much time to think cleans out her closet and immediately regrets letting go of a sweater. We’ve all been there, right? When a... Continue reading at World Literature Today
[ World Literature Today | 2021-09-27 19:31:27 UTC ]
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For nearly every type of book, the physical book is not the thing we admire. The merit is situated outside the paper and glue. A novel, collection of short stories, memoir, gathering of poems, all create a story—whatever that may mean—in a reader’s head. A cookbook creates a fine meal upon a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
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'Washington Post' investigative reporter Craig Whitlock has the #6 book in the country with 'The Afghanistan Papers.' Plus a cookbook and party guide inspired by 'The Nightmare Before Christmas' also lands in our top 10, and contemporary romance author Helen Hoang makes her first appearance on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-10 04:00:00 UTC ]
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Jamie Oliver's Together (Michael Joseph) has debuted in the UK Official Top 50 number one, becoming his 19th cookbook to hit the top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 12:31:55 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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