When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Like food? Like comics? Turns out you can combine the two and create a comic cookbook that's a lot like the old Food Network shows. Warning: don't go in hungry. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:34:10 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:30:18 UTC ]
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A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
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What would the Anthropocene look like on other planets? Christopher Schaberg on searching for ourselves beyond Earth. | Lit Hub We have a new favorite cookbook and it’s the 1970s classic Cooking for Orgies and Other Large Parties. | Lit Hub The rise of the downfall of the dirtbag heiress:... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-13 11:30:50 UTC ]
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It was not the first self-published cookbook in the history of the world, but it is definitely the most successful: The Joy of Cooking, first released in 1931 by Irma Rombauer, has taught generations of Americans to “Stand facing the stove.” For decades, Rombauer’s “action method” of writing... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-13 09:51:10 UTC ]
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Hosting a dinner party can be scary. It can feel like there’s pressure to be perfect, to set up some elaborate “tablescape” or make food so extravagant, complicated, or Instagrammable that it verges on the absurd. Now there is a significant food writing movement working to counteract that... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-13 09:49:36 UTC ]
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It was a rainy, snuggly night in November 2018, perfect for making mushroom barley soup or stuffed cabbage. I was walking home from the train when I saw it, inexplicably abandoned at the Little Free Library on my block. There, lying on its side as if after a long day of work, was that... Continue reading at Electric Literature
[ Electric Literature | 2019-11-27 12:00:00 UTC ]
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The foodie in your life—and their kitchen—will thank you. Eight-year-old unicorn Sweetgreen‘s fast-casual farm-to-table salad empire is growing rapidly, thanks to a commitment to delicious, locally sourced ingredients and simple, quick ordering. The chain, which serves seasonal bowls with... Continue reading at Fast Company
[ Fast Company | 2019-11-20 07:00:08 UTC ]
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Musician Jessie Ware has written a cookbook for Ebury with her mother Lennie Ware, Table Manners, based on their successful podcast of the same name. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 20:41:41 UTC ]
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Chrissy Teigen is a woman of many talents: She started her career as a model, and has since added the titles of cookbook author, entrepreneur, social media maven (and unofficial Queen of Twitter) and more to her resume. It's those accomplishments and accolades that earned her the additional... Continue reading at AdWeek
[ AdWeek | 2019-11-06 02:59:59 UTC ]
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Cookbook stands make the perfect gift and we've got the 12 best cookbook stands for readers and cooks who want to scan through books and recipes hands-free. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:36:18 UTC ]
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Ree Drummond has the #1 book in the country with ‘The Pioneer Woman Cooks: The New Frontier,’ one of three high-profile cookbook releases. Plus Brent Weeks closes out his epic fantasy series Lightbringer, and Instagram-popular artist Charlie Mackesy publishes his first fable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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Headline Home has bagged the "stunning" debut cookbook from 2019 Masterchef champion Irini Tzortzoglou. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 16:50:55 UTC ]
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Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Queer Eye host and “Antoni in the Kitchen” author Antoni Porowski shares his media diet. TV Show Jack Whitehall: Travels with my fatherRead Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-03 07:00:13 UTC ]
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Hodder & Stoughton has pre-empted a cookbook from Twisted, the biggest food and drink Facebook page in the UK with 30 million followers across its social channels. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 08:49:17 UTC ]
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Interviews Renee H. Shea Monique Truong / Photo © Haruka Sakaguchi Monique Truong, who came to the United States in 1975 as a refugee from Vietnam, began exploring untold and ignored histories in her first novel, The Book of Salt (2003), told through... Continue reading at World Literature Today
[ World Literature Today | 2019-09-17 13:54:26 UTC ]
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