When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Welsh indie Candy Jar has joined forces with Hoho Rights to publish a new children's cookbook to accompany the Channel 5 animated series "Shane the Chef". Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 17:12:19 UTC ]
More news stories like this
Patti Smith and Liz Phair memoirs, Questlove's cookbook and more highly anticipated music books coming out this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-13 18:02:09 UTC ]
More news stories like this
Mitchell Beazley has bagged a second TV tie-in cookbook for BBC series "Dirty Vegan", featuring 80 new recipes from ex "Dirty Sanchez" star Matt Pritchard. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 10:59:43 UTC ]
More news stories like this
Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
More news stories like this
My stove and I have been at odds for some time now. Beautiful and wasteful, it is the kind that is ubiquitous in Los Angeles kitchens of a certain vintage and which has chrome fins like a muscle car. And like those muscle cars, it is a gas guzzler. Aside from the standard four burners, […] The... Continue reading at Electric Literature
[ Electric Literature | 2019-08-29 11:00:20 UTC ]
More news stories like this
Bestselling bloggers-turned-cookbook authors Kay Featherstone and Kate Allinson have revealed details for their second cookbook, Pinch of Nom: Everyday Light for Bluebird, featuring recipes which all consist of 400 calories or less. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 00:34:30 UTC ]
More news stories like this
Twenty years after he vaulted to fame, the brash British chef, TV star and cookbook author has lost his restaurant empire — but not his taste for hard work. Continue reading at The New York Times
[ The New York Times | 2019-08-20 10:11:06 UTC ]
More news stories like this
Orion imprint Seven Dials has licensed "The Archers" brand and characters to create a cookbook based on the BBC radio drama, written by scriptwriter Keri Davis. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 03:20:37 UTC ]
More news stories like this
HarperCollins division HQ is to publish Rising Hope, an illustrated cookbook from Luminary Bakery, founded by Alice Williams. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 03:04:25 UTC ]
More news stories like this
Hodder & Stoughton has bagged a new book from Gordon Ramsay called Quick & Delicious, featuring 100 “knockout” recipes ready in 30 minutes or less. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 13:10:06 UTC ]
More news stories like this
Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
More news stories like this
Dedicated to her lover and muse Dieter Roth, Dorothy Iannone’s handwritten cookbook buzzes with recipes and intimate observations. Continue reading at The Paris Review
[ The Paris Review | 2019-07-12 14:00:23 UTC ]
More news stories like this
Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
More news stories like this
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this
HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
More news stories like this
When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G... Continue reading at Advertising Age
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
More news stories like this
Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
More news stories like this
Quarto imprint White Lion Publishing has snapped up a "Downton Abbey" cookbook and collection of cocktail recipes to coincide with a film version of the hit series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 11:12:00 UTC ]
More news stories like this
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this
Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
More news stories like this